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THIRD EDITION. 


TO 


Sui*e Secrets 


Of SaccessI 


MENTAL AND SOCIAL CULTURE AS AN AID 


TO THE EXERTING OF 


PE^SOflAH MAGNETISM. 


BY L. H. ANDERSON. 




The John J. and Hanna M. McManus 
and Morris N. and Chesley V. Young 
Collection 


























































































. 


IB | k 


* 
















THIRD EDITION, 


H0O1 TO CUIR: 

—: or 

SURE SECRETS OF SUCCESS! 

MENTAL AND SOCIAL CULTURE AS AN AID 

TO THE EXERTING OP 

Personal Magnetism. 

BY L. H. ANDERSON. 


—— 


Arranged for the private perusal, profound study and diligent practice of the 
students of the National Hygienic Institute, Chicago. 

The wonderful success of our students in the past, the high endorsement of 
our methods by intelligent people, who, having had positive proof of the influ¬ 
ence exerted on the health and entire nervous system, added to the supercharg¬ 
ing of the body with human magnetism and electricity, has made our reputation 
imperishable. 

While this book contains little pertaining directly to Personal Magnetism, 
yet the suggestions, if heeded, will prevent the student indulging in habits 
which would be a detriment to the exerting of the same. 


PUBLISHED BY 

THE NATIONAL HYGIENIC INSTITUTE 

182 STATE STREET, 

CHICAGO. 

1893. 




43 J 

279 



The JOHN J. and HANNA M. McMANTJ* 
and MORRIS N. and CHESLEY V. YOUM* 
Collection 


Gift—Oct. 12, 195C 







3 & [3 5 & 


INTRODUCTION. 


- < ■ ■KKDO"- 

f HE author of this work is perfectly aware that many 
of the facts in the following pages must appear 
exceedingly startling to such of his readers as may 
come to the perusal of these facts without any previous 
preparation. But he would entreat all such persons, other¬ 
wise competent to the investigation, to lay aside all 
prejudices, and weigh the evidence, with calmness, candor, 
and impartiality. 

The superstitious man is unable, or afraid, to exercise 
his reasoning faculties. He is unwilling to inquire, or 
incapable of directing his intellectual and moral faculties 
towards the impartial investigation of truth. He is 
perfectly satisfied with the first partial convictions which 
his indisciplined mind has once led, however incautiously, 
to embrace, and obstinately indisposed to suffer them to be 
disturbed or modified by any other, even more matured 
views. 

“The man who dares to think for himself and act in¬ 
dependently, does a service to his race,” says one of the 
brightest modern thinkers, and daily experience shows that 
it is energetic individualism which produces the most 
powerful effects upon the life and action of others, and 
really constitutes the best practical education. Schools, 
academies and colleges give but the merest beginnings of 
ulture in comparison with it. 

iii 



What are the means bj which my mental faculties 
may be best developed and strengthened? What is the 
most successful mode of study? How much, and when, 
and how? How shall I learn the principles of politeness, 
of personal accomplishment—of rendering myself agreeable? 
What are the errors into which I am most liable to fall? 
what the habits I should seek to avoid? 

These are questions that come home to everyone, but 
bn which instruction has been greatly neglected. With no 
\vord of counsel in his whole course of instruction, the 
youth is expected to develop for himself mental success 
and social excellence. 

To present the leading principles of mental and social 
Culture, is the object of this work, a part of which is 
abridged from Dr. Watts’ inestimable “ Improvement of the 
Mind.” Many of the maxims and rules of conversation and 
politeness are from Chesterfield’s “ Letters to his Son.” A few 
paragraphs have been taken from other standard authors. 
For the remainder of the work,as well as for its general 
arrangement, Prof. L. H. Anderson, principal of the 
National Hygienic Institute, Chicago, is responsible. 

Every day witnesses the triumph of Personal Magnet¬ 
ism, and men of great intellect are constantly being forced 
to acknowledge, with surprise, the success of persons whose 
abilities, in comparison with their own, have been incon¬ 
siderable. These men know precisely the scope of their 
faculties, and never wander beyond them. They wait 
patiently for opportunities which are the kind they can 
improve, and they never let one pass unimproved. Being 
unnoticed, they excite so much the less opposition, and at 
last they surprise the world by the attainment of an object 
which others deem as far away from their ambition as it 
seemed beyond their reach. 

iv 


While it is impossible in a world make up of widely 
differing individuals, to formulate a set of rules by which 
each could be shown the surest and swiftest way to success 
in life, still it is possible to call attention to certain qualities 
of mind and character whose possession has come to be 
universally looked upon as essential to those who may 
aspire to struggle into the front rank of the world’s workers. 
As a matter of fact, it would be as difficult to define the 
common expression “ success in life ” as it would be to lay 
down a royal road which leads to it. Given a hundred 
definitions, from as many men, each treating the subject 
from his own standpoint, and no two of them would be 
found alike; and the opinion of each of these, as time passed 
along with its inevitable ups and downs, would be found 
to vary considerably. Flushed with recent success, the 
speculator to-day would see in the possession of millions 
and in the control of vast interests the only proper goal for 
a man of his great genius; tamed a few days later by 
unexpected reverses, and he sees in some conservative 
enterprise the fittest sphere of his future usefulness. 
Perhaps, then, without attempting the impossible, in a 
definition of success in life, which will fit all who are 
seeking it, it will do to look upon it as the accomplishment 
of the laudable life-purpose of a man of natural or cultivated 
parts, who has found an object in life worth living and 
working for, and has worked honestly and perseveringly to 
attain it. As a rule, the larger the endowment of those facul¬ 
ties which go to build up success in life, the higher the aim 
which accompanies them; but it must not be forgotten that 
man is the most cultivable of all God’s creatures, and that 
by careful and intelligent study of the qualities which have 
enabled others to shine, one may acquire them and employ 
them in building up similar accomplishments. This being 

v 


bo, it does not lie in the power of the young man who feels 
that he possesses only a moderate share of intelligence, force 
and ability, to decide, on this account, that he is not called 
upon to fight for one of the front places of his generation. 
The most brillknt lives have often been those of men of or¬ 
dinary gifts, who, exerting to the utmost such power as has 
been given them, have accomplished more than hundreds of 
men who were much more bountifully supplied with mental 
qualifications. 

Among all the mental qualifications which help on to 
success in life, there is none which is of more importance 
than self-reliance. If you want a thing well done, do it 
yourself, says the old saw, and hence comes it that those 
who rely most upon themselves for the accomplish¬ 
ment of any aim, are the ones who do the best work. 
“Heaven helps those who help themselves” is a well-tried 
maxim, embodying in small compass the results of vast 
human experience. The spirit of self-help is the root of all 
genuine growth in the individual; and, exhibited in the 
lives of many, it constitutes the true source of hational 
vigor and strength. Help from without it often enfeebling 
in its effects, but help from within invaribly invigorates. 
Whatever is done for men or classes, to a certain extent 
takes away the stimulus and necessity of doing for them¬ 
selves; and where men are subjected to over-guidance and 
over-government, the inevitable tendency is to render them 
comparatively helpless. 

Attention, application, accuracy, method, punctuality 
and dispatch are the principle qualities required for the 
efficient conducting of business of any sort. These, at first 
sight, may appear to be small matters; and yet they are of 
essential importance to human happiness, well-being and 
usefulness. They are little things, it is true, but human 

vi 


life is made up of comparative trifles. It is the repetition 
of little acts, which constitutes not only the sum of human 
nature, but which determines the character of nations; and 
where men or nations have broken down, it will almost 
invaribly be found that neglect of little things was the 
rock on which they split. Every human being has duties to 
be performed, and therefore, has great need of cultivating 
the capacity for doing them—whether the sphere of action 
be the management of a household, the conduct of a trade 
or profession, or the government of a nation. 

It is the result of every day experience that steady 
attention to matters of detail lies at the root of human 
progress; and that diligence, above all, is the mother of 
good luck. Accuracy is also of much importance, and an 
invariable mark of good training in a man, accuracy in 
observation, accuracy in speech, accuracy in the transaction 
of affairs. What is done in business must be well done; 
for it is better to accomplish perfectly a small amount of 
work that to half-do ten times as much. (A wise man used 
to say, “Stay a little, that we may make an end the sooner.”) 
The leading idea is, that nothing really succeeds which is 
not based on reality; that sham, in a large sense, is never 
successful; that in the life of the individual, as in the mote 
comprehensive life of the state, pretention is nothing and 
power is everything. 

The author has attempted to state the vital conditions 
of success, that is, the truth which really prevails. Posssibly 
his statements, in some cases, may have the extravagance 
and injustice of epigram; but he still trusts that the idea 
may be perceived through all the exaggerated modes of its 
expression. 

Reader, if you have undertaken the study of these 
sciences, the most sublime and useful of all the sciences, 

vii 


in order to gratify merely selfish desires; if you intend to 
use the information given for your own interest alone, and 
to the detriment of your fellow men, let us earnestly 
entreat of you, for the good of others and for your own 
peace of mind in this world and the next, to close the book 
when you finish this sentence, and either commit it to the 
flames or give it to some one with purer motives, and more 
benevolent designs. We can place in your hands a most 
potent agency for good or evil; used for proper purposes, 
and with a clear appreciation of what you owe to yourself 
and others, it will cause thousands to rise up and call you 
blessed. But if, on the other hand, you think only of yourself, 
if you take advantage of the ignorance of the multitude, and 
use for dishonest purposes these great powers which are 
placed at your command, language cannot describe the pun¬ 
ishment that you will deserve, and that will surely follow on 
such a course. It is not for us to point out the direful 
consequences of such abuse; we will only say that your 
responsibility is in direct proportion to your knowledge, 
and if you are wise you will heed our counsel. 

A few hoggish patrons who ‘want the earth] so to 
speak, have complained that this little work is too small for 
the price asked; true, it is not a ponderous volume, but it 
contains the cream of all that is of use to the scholar, and 
does not confuse by saying a great deal when a very little 
would suffice. These miserly individuals remind us of the 
chinaman who bought the largest boots he could find so as 
to get as much leather for his money as possible. Such 
people may become magnetic but we doubt it. 

Yours sincerely, 


PROF. L. H. ANDERSON. 


uccess. 


“ Nothing Succeeds Like Success 


CHAPTER I. 

SUCCESS is the favorable termination of an' attempt— 

the crowning attainment of well directed effort. It is 
the opposite of failure and confers great honor on him who 
honorably wins it. 

Labor is necessary to the attainment of success and is 
the child of Ambition fostered by Hope. 

The animating wrays of Hope fill sluggish veins with 
warm enthusiasm and engender a purpose in life. 

Success is a goal, attractive to ambitious men as load¬ 
stone to iron, shining forth as a golden shrine set in the 
future, illuminated and made resplendent in the brilliant 
light of Hope. 

Hope is a potent and important factor to the attain¬ 
ment of success. 

Find a man without hope and you have found a man 
fit for the insane asylum or ready to commit suicide. 
Therefore keep your eye steadily on the shrine of your 
ambitions and cling to Hope. 

Work with a single purpose. It is the only way you 
can become absolute master of the situation in any walk of 




ift 


HOW TO WIN. 


life. If you are not full master of the situation, Hope will 
deceive you and your shrine will topple in the dust, a 
broken and worthless idol. 

Aim high but be reasonable in what you expect. Re¬ 
member that though your ambition of to-day may be grat- 
fied to-morrow it will but be supplanted by another ambb 
tion, whose object is as strongly cherished and as elusive 
as was the other but yesterday, which will still lead you on. 

Thus is ambition never satisfied and ever keeping you 
in hot pursuit of something just beyond your reach. This 
is as it should be. It is a constant stimulus to activity and 
important to the moulding of a useful life. 

All men should work and each should conscientiously 
perform his part as a factor to the final consummation of 
the great plan of the universe. 

We are always grasping for something we do not 
possess. 

If, perchance, we get it, its charm is soon lost to us in 
the pursuit of some other object which seems more desira¬ 
ble or perhaps without which it seems that which we do 
possess will not be perfect. 

Thus are we lead on and on to dizzy heights of knowl¬ 
edge, fame or wealth from where looking down and back we 
wonder how objects of our early desires could ever have 
been attractive. 

Crave all you can honorably get but don’t ask too 
much—you can not get all. 

You will nearly always shoot lower than you aim, but 
remember it is always well to aim high, and that success in 
this age is only a matter of determination, energy and 
steadfastness of purpose possible to every man of stability, 
judgment and honor regardless of the size of the house in 



OB SUBE SECBETS OF SUCCESS. 


11 


which he may have been born or the financial condition of 
his ancestors. 

Chapin says: “Man was sent into the world to be a 
growing and exhaustless force.” 

Bear well in mind the fact that you are a man and 
think of Emerson’s words: “O rich and various man! 
thou palace of sight and sound, carrying in thy senses 
the morning and night and the unfathomable galaxy; in 
thy brain the geometry of the city of God; in thy heart 
the power of love and the realms of right and wrong.” 

You are a man and your life can not approach too near 
the ideal of Shakespeare when he says: u What a piece of 
work is man! how infinite in faculty! in apprehension how 
like a god! the beauty of the world, the paragon of ani¬ 
mals.” 


HOW TO ATTAIN" SUCCESS. 

Rule I. —Deeply posess your mind with the import¬ 
ance of a good judgment, and the rich and inestimable 
advantage of right reasoning. Review the instances of 
your own misconduct in life; think how many follies and 
sorrows you might have escaped, and how much guilt and 
misery you might have prevented, if from your early years 
you had taken due pains to judge aright concerning persons? 
times and things. This will awaken you with lively vigor 
to address yourself to the work of improving your reason¬ 
ing powers, and seizing every opportunity and advantage 
for that end. 

II. Consider the weakness and frailty of human 
nature in general, which arise from the very constitution of 
a soul united to a material body. Consider the depth and 
difficulty of many truths, and the flattering appearances of 


12 


HOW TO WIN. 


falsehood, whence arise an infinite variety of dangers to 
which we are exposed in our judgement of things. 

III. A slight view of things so momentous is not 
sufficient. You should therefore contrive and practise 
proper methods to acquaint yourself with your own igno¬ 
rance, and to impress your mind with a sense of the low 
and imperfect degree of your present knowledge, that you 
may be incited with labor and activity to pursue after 
greater measures. Among others you may find methods 
such as these successful: 

1. Survey at times the vast and unlimited regions of 
learning. Let your meditations run over the names of all 
the sciences, with their numerous branchings, and innumer¬ 
able particular themes of knowledge; and then reflect how 
few of them you are acquainted with in any tolerable 
degree. 

2. Think what a numberless variety of questions and 
difficulties there are belonging even to that particular 
science in which you have made the greatest progress, and 
how few of them there are in which you have arrived at a 
final and undoubted certainty. 

3. Read the accounts of those vast treasures of 
knowledge which some of the dead have possessed, and 
some of the living do possess. Read the almost incredible 
advances which have been made in science. Acquaint 
yourself with persons of great learning, that by converse 
among them, and comparing yourself with them, you may 
be animated with new zeal to equal them as far as possi¬ 
ble, or to exceed: thus let your diligence be quickened by a 
generous and laudable emulation. 

Remember this, that if upon some few superficial 
acquirements you value, exalt and swell yourself, as though 
you were a man of learning already, you are thereby build- 


OR SURE SECRETS OF SUCCESS. 


13 


ing an impassable barrier against all improvement; you will 
lie down and indulge idleness, and rest yourself contented 
in the midst of deep and shameful ignorance. 

IV. Presume not too much upon a bright genius, a 
ready wit, and good parts, for this, without labor and study, 
will never make a man of knowledge and wisdom. This 
has been an unhappy temptation, to persons of a vigorous 
and lively fancy, to despise learning and study. They have 
been acknowledged to shine in an assembly, and to sparkle 
in a discourse of common topics, and thence they took it 
into their heads to abandon reading and labor, and grow 
old in ignorance; but when they had lost their vivacity of 
animal nature and youth, they became stupid and sottish 
even to contempt and ridicule. 

Witty men sometimes have sense enough to know their 
own foible, and therefore craftily shun the attacks of argu¬ 
ment, or boldly pretend to despise and renounce them, be¬ 
cause they are conscious of their own ignorance, and inward¬ 
ly confess their want, of acquaintance with the skill of 
reasoning. 

V. As you are not to fancy yourself a learned man 
because you are blessed with a ready wit, so neither must 
you imagine that large and laborous reading, and a strong 
memory, can denominate you truly wise. 

It is meditation and studious thought, it is the exercise 
of your own reason and judgment upon all you read, that 
gives you good sense even to the best genius, and affords 
your understanding the truest improvement. A boy of a 
strong memory may repeat a whole book of Euclid, yet be 
no geometrician; for he may not be able perhaps to demon¬ 
strate one single theorem. 

A well-furnished library and a capacious memory are 
indeed of singular use towards the improvement of the 
mind; but if all your learning be nothing but a mere amass- 


14 


HOW TO WIN. 


ment of what others have written, without a duo penetra¬ 
tion into the meaning, and without a judicious choice and 
determination of your own sentiments, I do not see what 
title your head has to true learning above your shelves. 
Though you have read philosophy and theology, morals 
and metaphysics in abundance, and every other art and 
science, yet if your memory is the only faculty employed, 
with the neglect of your reasoning powers, you can justly 
claim no higher character than that of a good historian oi 
the sciences. 

Here note, many of the foregoing rules are more pecu¬ 
liarly proper for those who are conceited of their abilities, 
and are ready to entertain a high opinion of themselves, 
But a modest, humble youth, of a good genius, should not 
suffer himself to be discouraged by any of these considera¬ 
tions. They are designed only as a spur to diligence, and a 
guard against vanity and pride. 

VI. Be not so weak as to imagine that a life of learn? 
ing is a life of lazvness and ease. Dare not give up your? 
self to any of the learned professions, unless you are resolv¬ 
ed to labor hard at study, and can make it your delight, 
and the joy of your life. 

VII. Let the hope of new discoveries, as well as] the 
satisfaction and pleasure of known truths animate your 
daily industry. Do not think learning in general is arrived 
at its perfection, or that the knowledge of any particular 
subject in any science cannot be improved, merely because 
it has lain five hundred or a thousand years without im? 
provement. The present age, by the blessing of God on 
the ingenuity and diligence of men, has brought to light 
such truths m natural philosophy, and such discoveries in 
the heavens and the earth, as seemed to be beyond the 
reach of man. 

VIII. Do not hover always on the surface of things. 


OR SURE SECRETS OF SUCCESS. 


15 


nor take up suddenly with mere appearances; but pene¬ 
trate into the depth of matters, as far as your time and cir- 
cumstances allow, especially in those things which relate to 
your own profession. Do not indulge yourself to judge of 
things by the first glimpse, or a short and superficial view 
of them; for this will fill the mind with errors and preju¬ 
dices, and give it a wrong turn and an ill habit of thinking,' 
and make much work for retraction. 

As for those sciences or those parts of knowledge which 
either your profession, your leisure, your inclination, or 1 
your incapacity forbid you to pursue with much application, 
or to search far into them, you must be contented with an 
historical and superficial knowledge of them, and not pre¬ 
tend to form any judgement of your own on those subjects 
which you understand very imperfectly. 

IX. Once a day, especially in the early years of life 
and study, call yourself to an account, and inquire what 
new ideas, what new proposition or truth you have gained, 
what further confirmation of known truths, and what ad¬ 
vances you have made in any part of knowledge; and let no 
day, if possible, pass away without some intellectual gain: 
such a course, well pursued, must certainly advance you in 
useful knowledge. It is a wise proverb among the learned, 
borrowed from the lips and practice of a celebrated painter: 
“Let no day pass without one line at least;” and it was a 
sacred rule among the Pythagoreans that they should every 
evening thrice run over the actions and affairs of the day, 
and examine what their conduct had been, what they had 
done, or what they had neglected; and they assured their 
pupils that by this method they would make a noble pro¬ 
gress in the path of virtue. 

X. Maintain a constant watch at all times against a 
dogmatical spirit; fix not your assent to any proposition in 
a firm and unalterable manner, until you have some firm- 


16 


HOW TO WIN. 


and unalterable ground for it—until you have arrived at 
some clear and sure evidence, and have turned the proposi¬ 
tion on all sides, and have searched the matter through and 
through, so that you cannot be mistaken. And even where 
you may think you have full grounds of assurance, be not 
too early nor too frequent in expressing this assurance in a 
positive manner, remembering that human nature is always 
liable to mistake. 

A dogmatical spirit naturally leads us to arrogance of 
mind, and gives a man airs in conversation which are too 
haughty and assuming. 

A dogmatical spirit inclines a man to be censorious of 
his neighbors. Every one of his own opinions appears to 
him written as it were with sunbeams, and he grows angry 
that his neighbor does not see it in the same light. He is 
tempted to disdain his correspondents as men of a low and 
dark understanding, because they will not believe as he 
does. 

Men of this spirit, when they deal in controversy, de¬ 
light in reproaches. They abound in tossing about absurd¬ 
ity and stupidity among their brethren; they cast the impu¬ 
tation of heresy and nonsense plentifully upon their antag¬ 
onists, and in matters of sacred importance they deal out 
their anathemas in abundance upon Christians better than 
themselves; they denounce damnation upon their neigh¬ 
bors without either justice or mercy; and when they pro¬ 
nounce sentences of divine wrath against supposed heretics, 
they add their own human fire and indignation. A dog¬ 
matist in religion is not a great way off from a bigot, and 
is in high danger of growing up to be a persecutor. 

XI. Though caution and slow assent will guard you 
against frequent mistakes, yet you should have courage 
enough to retract any mistake and confess any error; fre¬ 
quent changes are tokens of levity in our first determina- 



(tx. liflitlHHfHft ■& • Oil- 


Nurse, father, mother and baby. (Hypnotized subjects.) 

























* 


















































































































































. 



























OB SURE SECRETS OF SUCCESS. 


17 


lions, yet you should never be to proud to change your 
opinion, nor frightened at the name of changeling. Learn 
to scorn those vulgar bugbears, which confirm foolish man 
in his old mistakes, for fear of being charged with incon¬ 
stancy. 1 confess it is better not to judge than to judge 
falsely; it is wiser to withhold our assent till we see com¬ 
plete evidence: but if we have too suddenly given our as¬ 
sent, as the wisest man sometimes does, if we have professed 
what we find afterwards to be false, we should never be 
ashamed nor afraid to renounce the mistake. 

XII. Have a care of trifling with things important 
and momentious, or of sporting with things awful and 
sacred: do not indulge in a spirit of ridicule, as some witty 
men do, on all occasions and subjects. This will as unhap¬ 
pily bias the judgment on the other side, and incline you to 
set a low estimate on the most valuable objects. What¬ 
soever evil habit we indulge in will insensibly obtain a 
power over our understanding and betray us into many 
errors. 

XIII. Ever maintain a virtuous and pious frame of 
spirit, for an indulgence of vicious inclinations debases the 
understanding and perverts the judgement. Sensuality 
ruins the better faculties of the mind. An indulgence of 
appetite and passion enfeebles the powers of reason: it 
makes the judgment weak and susceptible to every false¬ 
hood, and especially to such mistakes as have a tendency 
tiwards the gratification of the animal nature, and it warps 
the soul aside from the steadfast honesty and integrity 
that necessarily belong to the pursuit of truth. It is the 
virtuous man who is in a fair way to wisdom. “God gives 
to those that are good in his sight wisdom, and knowledge, 
and joy:” (Eccles. ii. 26.) 

Piety towards God, as well as sobriety and virtue, are 
necessary qua’ifications to make a truly wise and judicious 


18 


HOW TO WIN, 


man. He that abandons religion must act in such con¬ 
tradiction to his own conscience and best judgment, that 
he abuses and spoils the faculty itself. It is thus in the 
nature of things, and it is thus by the righteous judgment 
of God. 


CHAPTER II. 

THE GOOD TO BE OBTAINED FROM OBSERVATION 
READING, INSTRUCTION BY LECTURES, 
CONVERSATION AND STUDY, 

COMPARED. 

f HERE are five eminent means or methods whereby the 
mind is improved in the knowledge of things; and 
these are observation, reading, instruction by lectures, con¬ 
versation, and meditation; the last, in a more peculiar man- 
mer, is called stud 

Let us survey the general definitions or descriptions of 
'each and all of them. 

HOW TO BE OBSERVING. 

1. It is owing to observation that our mind is furn¬ 
ished with the first simple and complex ideas. It is this 
that lays the ground-work and foundation of all knowledge? 
and makes us capable of using any of the other methods for 
improving the mind; for if we did not attain a variety of 
sensible and intellectual ideas by the sensations of outward 
objects, by the consciousness of our own appetites and pas¬ 
sions, pleasures and pains, and by inward experience of the 
actings of our own spirits, it would be impossible either for 



OE SUKE SECKETS OF SUCCESS. 


19 


men or books to teach us anything. It is observation that 
must give us our first ideas of things, as it includes sense 
and consciousness. 

2. All our knowledge derived from observation, 
whether it be of single ideas or of propositions, is knowl¬ 
edge gotten at first hand. Hereby we see and know things 
as they are, or as they appear to us; we take the impres¬ 
sions of them on our minds from the original objects them¬ 
selves, which give clear and strong conceptions. Whereas 
the knowldge we derive from lectures, reading, and conver¬ 
sation is but the copy of other men’s ideas—that is, a pic¬ 
ture of a picture. 

3. Another advantage of observation is, that we may 
gain knowledge all the day long, and every moment of our 
lives. Every moment of our existence, except while we are 
asleep, we may be adding something to our intellectual 
treasures, and even the remembrance of our dreaming will 
teach us some truths, and lay a foundation for a better ac¬ 
quaintance with human nature, both in the powers and the 
frailties of it. 

WHAT TO HEAD AND HOW TO PROFIT BY IT. 

By reading we acquaint ourselves in a very extensive 
manner with the affairs, actions, and thoughts of the living 
*nd the dead in the most remote nations and most distant 
ages, and that with as much ease as though they lived in 
our own age and nation. By reading we may learn some¬ 
thing from all portions of mankind, whereas by observa¬ 
tion we learn all from ourselves, and only what comes 
within our own direct cognizance; and by our conversation 
we can enjoy only the assistance of a very few persons— 
those who are near us and live at the same time, our neigh¬ 
bors and contemporaries; but our knowledge is much more 
narrowed still if we confine ourselves to our own solitary 


20 


HOW TO WIN, 


reasonings, without observation or reading, for then all our 
improvement must arise only from our own inward powers 
and meditations. 

4. By reading we learn not only the actions and the 
sentiments of different nations and ages, but we transfer to 
ourselves the knowledge and improvements of the most 
learned men, the wisest and the best of mankind, when or 
wheresoever they may have lived; whereas we can obtain 
the conversation and instruction of those only who are 
within the reach of our dwelling or our acquaintance, 
whether they are wise or unwise; and sometimes that nar¬ 
row sphere scarce affords any person of eminence in wis¬ 
dom or learning, unless our instructor happen to have this 
character. And as for our study and meditations, even 
when we arrive at some good degree of learning, our oppor¬ 
tunities for further improvement in knowledge by them are 
still far more contracted than those that may be afforded by 
reading. 

5. When we read good authors we learn the best, the 
most labored, and most refined sentiments of wise and 
learned men, for they have studied hard, and have commit¬ 
ted to writing their maturest thoughts, the results of long 
study and experience; whereas by conversation, and in lec¬ 
tures, we often obtain only the present thoughts of our 
tutors or friends, which, though they may be bright and 
and useful, are at first perhaps sudden and indigest¬ 
ed, and mere hints which have risen to no maturity. 

6. It is another advantage of reading that we may re¬ 
view what we have read. We may consult the page again 
and again, and meditate on it at successive seasons in our 
serenest and most retired hours, having the book always 
at hand; but what we obtain by conversation and in lectures 
is often lost again as soon as the company breaks up or the 
day vanishes, unless we happen to have a good memory or, 


OK StRE SECRETS OF SUCCESS. 


21 


quickly retire and note down what we have found of valuer 
For the same reason, and for the want of retiring and writ¬ 
ing, many a learned man has lost useful meditations of his 
own, and could never recall them. 

SOW TO GET THE GREATEST POSSIBLE BENEFIT FROM 
LECTURES. 

1. There is something more sprightly, more delightful 
and more entertaining in the living discourse of a wise and 
well-qualified teacher, than there is in the silent and seden¬ 
tary practice of reading. The very turn of voice, the good 
pronunciation, and the polite and alluring manner which 
some teachers have attained, will engage the attention, 
keep the soul fixed, and convey instruction in a more lively 
and forcible way than is possible in the mere reading of • 
books. 

2. A tutor or instructor, when he paraphrases and ex¬ 
plains an author, can mark out the precise point of difficulty 
or controversy and unfold it. He can show you which par¬ 
agraphs are of greatest importance, and which are of less 
moment. He can teach his hearers what authors or what 
parts of an author are best worth reading on any particular 
subject, and thus save his disciples much time and pains by 
shortening the labors of their private studies. He can show 
you what were the doctrines of the ancients in a compen¬ 
dium which perhaps would cost much labor and the perusal 
of many books to attain. He can inform you what new 
doctrines or sentiments are arising in the world before they 
come to the public, as well as acquaint you with his own 
private thoughts and his own experiments and observa¬ 
tions, which never were and perhaps never will be publish¬ 
ed to the world, and yet may be very valuable and useful. 

3. When an instructor in his lectures delivers any 
matter of difficulty or expresses himself in such a manner 


22 


HOW TO WIN* 


as seems obscure, so that you do not take up his ideas clear¬ 
ly or fully, you have opportunity, when the lecture is fin¬ 
ished or at other proper seasons, to inquire how such a sen¬ 
tence should be understood, or how such a difficulty may be 
explained and removed. 

If there be permission given to converse freely with the 
tutor, either in the midst of a lecture or at the end of it, 
concerning any doubts or difficulties that occur to the hear¬ 
er this brings it very near to conversation or discourse. 

PROFITABLE CONVERSATION. 

1. When we converse familiarly with a learned friend, 
we have his own help at hand to explain to us every word 
and sentiment that seems obscure in his discourse, and to 
inform us of his whole meaning, so that we are in much 
less danger of mistaking his sense; whereas in books what¬ 
soever is really obscure may abide always obscure without 
remedy, since the author is not at hand that we may inquire 
his meaning. 

2. If we mistake the meaning of our friend in con¬ 
versation we are quickly set right again, but in reading we 
many times go on in the same mistake, and are not capa¬ 
ble of recovering ourselves from it. Thence it comes to pass 
that we have so many contests in all ages about the mean¬ 
ing of ancient authors, and especially of the sacred 
writers. 

3. When we are discoursing upon any theme with a 
friend, we may propose our doubts and objections against 
his sentiments and have them solved and answered at once. 
The difficulties that arise in our minds may be removed by 
one enlightening word; whereas in reading, if a difficulty 
or question arise in our thoughts, which the author has not 
happened to mention, we must be content without a present 
answer or solution of it. 


OR SURE SECRETS OF SUCCESS. 


2:] 


4. Not only are the doubts which arise in the mind 
upon any subject or discourse easily proposedand solved in 
conversation, but the difficulties we meet with in books 
and in our private studies may find a relief by friendly 
Conferences. We may pore upon a knotty point in solitary 
meditation many months without a solution, because per¬ 
haps we have gotten into a wrong tract of thought, and 
our labor, while we are pursuing a false scent, is not only 
useless and unsuccessful, but it leads us perhaps into a long 
train of error for want of being corrected in the first step. 
But if we note down the difficulty when we read it, we may 
propose it to an intelligent friend or teacher when we see 
him. We may thus be relieved in a moment and find the 
difficulty vanish: he beholds the object perhaps in a different 
view, sets it before us in quite a different light, leads us at 
once into evidence and truth, and that with a delightful 
surprise. 

5. Conversation calls into light what has been lodged 
in the recesses and secret chambers of the soul. By occa¬ 
sional hints and incidents it brings useful notions into re¬ 
membrance: it unfolds and displays the hidden treasures of 
knowledge with which reading, observation and study, have 
before furnished the mind. By mutual discourse the soul is 
awakened and allured to bring forth its hords of knowledge 
and it learns how to render them most useful to mankind. 
A man of vast reading without conversation is like a miser 
who lives only to himself. 

6. In free and friendly conversation our intellectual 
powers are now animated, and our spirits act with a super¬ 
ior vigor in the quest and pursuit of unkown truths. There 
is a sharpness and sagacity of thought that attends conver¬ 
sation beyond what we find whilst we are shut up reading 
and musing in our retirement. Our souls may be serene in 
solitude, but not sparkling, though perhaps we are employed 


*24 


HOW TO WIN, 


in reading the works of the brightest writers. It ofteii 
happens in free discourse that new thoughts are strangely 
struck out, which in calm and silent reading would never 
be excited. By conversation you will both give and re¬ 
ceive this benefit, as flints when put into motion and in 
striking against each other produce living fire on both 
sides, which would never have arisen from the same hard 
materials in a state of rest. 

7. In generous conversation amongst ingenious and 
learned men we have the great advantage of proposing our 
priva te opinions, and bringing our sentiments to the test, 
and learning in a safe and compendious way that the world 
will judge of them, how mankind will receive them, what 
objections may be raised against them, what defects there 
are in our scheme, and howto correct our mistakes. These 
advantages are not so easy to be obtained by our own pri¬ 
vate meditations, for the pleasure we take in our own no¬ 
tions, and the passion of self love, as well as the narrowness 
of our views, tempt us to pass too favorable an opinion on 
our own schemes; whereas the variety of genius in our sev* 
era! associates, will give happy notice how our opinions 
will stand in the view of mankind. 

8. It is also another considerable advantage of con¬ 
versation, that it furnishes the student with a knowledge of 
men and the affairs of life, as reading furnishes him with 
book learning. A man who dwells all his days among 
books may amass a great amount of knowledge, but he 
may still be a mere scholar, which is a contemptible sort of 
character in the world. A hermit shut up in his cell in a 
college contracts a sort of mould and rust upon his soul, 
and all his airs of behavior, have a certain awkwardness in 
them; but these awkward airs are worn away by degrees in 
company. The scholar becomes a citizen or a gentleman, 
a neighbor and a friend: he learns how to dress his senti- 


OK SUKE SECKETS OF SUCCESS. 


25 


ments, in the fairest colors, as well as to set them in the 
strongest light. Thus he brings out his notions with honor: 
he makes some use of them in the world, and improves 
theory by practice. 

SERIOUS AND PROFOUND MEDITATION. 

Mere lectures, reading and conversation, without think¬ 
ing, are not sufficient to make a man of knowledge and 
wisdom. It is our own thought and reflection, study and 
meditation, that must attend all the other methods of im¬ 
provement, and perfect them. 

1. Though observation and instruction, reading and 
conversation, may furnish us with many ideas of men and 
things, yet it is our own meditation , and the labor 
of our own thoughts, that must form our judgment 
of them. It is our own mind that must judge for ourselves 
concerning the agreement or disagreement of ideas, and 
form propositions of truth out of them. Reading and 
conversation may acquaint us with many truths, and 
with many arguments to support them; but it is our own 
(study and reasoning that must determine whether the prop¬ 
ositions are true, and whether the arguments are jufst and 
solid. 

2. It is confessed there are a thousand things which 
pur eyes have not seen, and which would never come within 
the reach of our personal and immediate knowledge and 
observation, because of the distance of time and place: 
these must be known by consulting other persons; and that 
is done either in their writings or in their discourses. But 
after all, let this be a fixed point with us, that our own re¬ 
flection and judgment alone must determine how jar we 
receive that of which books or men inform us , and how far 
they are worthy of our assent and credit. 

3. Jt is rneditatiop and study that transfer and con- 



26 


HOW TO WIN, 


vey the notions and sentiments of others to ourselves, so 
as to make them properly our own. It is our ovm judg¬ 
ment upon them , as well as our memory of them , that makes 
them become our oicn property . 

4. By study and meditation we improve the hints that 
we have acquired by observation, conversation and reading. 
We take more time in thinking, and by the labor of the 
mind we penetrate deeper into the themes of knowledge, 
and carry our thoughts sometimes much further on many 
subjects than we ever met with in the reflections of others, 
either in the books of the dead or the discourses of the liv¬ 
ing. It is our own reasoning that draws out one truth from 
an'ther, and forms a whole scheme or science from a few 
hints which we borrowed elsewhere. 

5. By a survey o£ these things we may justly conclude 
that he who spends all his time in hearing lectures, or por¬ 
ing upon, books, without observation, meditation or con¬ 
verse, will have but a mere historical knowledge of learn¬ 
ing, and be able only to tell what others have known or 
said on any subject. He that lets all his time flow away in 
conversation, without due observation, reading or study, 
will gain but a slight and superficial knowledge, which will 
be in danger of vanishing with the voice of the speaker. He 
that confines himself to his closet and his own narrow obser¬ 
vation of things, and is taught only by his own solitary 
thoughts, will be in danger of a narrow spirit, a vain con¬ 
ceit of himself, and an unreasonable contempt of others; 
and after all he will obtain but a very limited and imper 
feet view and knowledge of things, and will seldom learn 
how to make that knowledge useful. 

These five methods of improvement should be pursued 
jointly, and go hand in hand where our circumstances are 
so happy as to find opportunity and convenience to enjoy 
them all; though I must give opinion that two of them, 

1 



OR SURE SECRETS OF SUCCESS. 


27 


namely, reading and meditation, should employ much more 
of our time than public lectures or conversation and dis- 
discourse. As for observation, we may be always acquir¬ 
ing knowledge in that way, whether we are alone or in 
company. 

Let the enlargement of your knowledge be a constant 
view and end in life, since there is no time or place, no 
transactions, occurrences, or engagements, which exclude 
us from this method of improving the mind. When we are 
alone, even in darkness and silence, we may converse with 
our own hearts, observe the working of our own spirits, and 
reflect upon the inward motions of our own passions in 
some of the latest occurrences in life; we may acquaint 
ourselves with the powers and properties, the tendencies 
and inclinations both of body and spirit, and so gain a 
more intimate knowledge of ourselves. When we are in 
company, we may discover something more of human na¬ 
ture, of human passions and follies, and of human affairs, 
vices and virtues, be conversing with mankind and observ¬ 
ing their conduct. Nor is there anything more valuable 
than the knowledge of ourselves and the knowledge of 
men, except it be a knowledge of God who made us, and 
our relation to Him as our Governor. 

When we are in the house or the city, wheresoever wc 
turn our eyes we see the works of men: when we are 
abroad in the country we behold more of the work of God. 
The skies above and the ground beneath us, the animal and 
vegetable world around about us, may entertain our ob¬ 
servation with ten thousand varieties. 

Endeavor, therefore, to derive some instruction or im¬ 
provement of the mind from every thing which you see or 
hear, from every thing which occurs in human life, from 
every thing within you or without you. Read the wisdom 
of God and his admirable contrivance in them all; read his 


28 HOW TO WIN, 

almighty power, his rich and various goodness in all the 
works of his hands. 

2. From the day and the night, the hours and the flying 
minutes, learn a wise improvement of time, and be watchful 
to seize every opportunity to increase in knowledge. 

3. From the vicissitudes and revolutions of nations and 
families, and from the various occurrences of the world, 
learn the instability of mortal affairs, the uncertainty of life. 

4. From the vices and follies of others, observe what 
is hateful in them; consider how such a practice looks in 
another person, and remember that it looks as ill or worse 
in yourself. From the virtue of others learn something 
worthy of your imitation. 

5. From the deformity, the distress, or calamity of 
others, derive lessons of thankfulness to God, and hymns of 
grateful praise to your Creator, Governor and Benefactor, 
who has formed you in a better mould, and guarded you 
from those evils. Learn also the sacred lesson of content¬ 
ment in your own estate, and compassion to your neighbor 
under his miseries. 

6. From your natural powers make this inference, that 
they were not given you for nothing, but for some useful 
employment to the honor of your Maker, and for the good 
of your fellow-creatures, as well as for your owu best iuter- 
est and final happiness. 

7. From the sorrows, the pains, the sicknesses, and 
sufferings that attend you, learn the evil of siu and the 
imperfection of your present state. From your own sins 
and follies learn the patience of God toward you, and the 
practice of humility toward God and man. 

8. Thus from every appearance in nature, and from 
every occurrence of life, you may derive natural, moral and 
religious observations to entertain your minds, as well as 


OR SURE SECRETS OF SUCCESS. 


29 


rules of conduct in the affairs relating to this life and that 
which is to come. 

Among books which are proper and requisite, in order 
to improve our knowledge in general, or our acquaintance 
with any particular science, it is necessary that we should 
be furnished with vocabularies and dictionaries of several 
sorts, namely, of common words, idioms and phrases, in 
order to explain their sense; of technical words, or the 
terms of art, to show their use in arts and sciences; of 
names of men, countries, towns, rivers, and the like. These 
are to be consulted and used upon every occasion; and 
never let an unknown word pass in your reading without 
seeking for its sense and meaning. 

If such books are not at hand, you must supply the 
want of them as well as you can, by consulting those who 
can inform you; and it is useful to note down matters of 
doubt and inquiry in som9 pocket-book, and take the first 
opportunity to get them resolved, either by person or 
books. 

Be not satisfied with a mere knowledge of the best au¬ 
thors that treat of any subject, instead of acquainting your¬ 
selves thoroughly with the subject itself. There are many 
young students who are fond of enlarging their knowledge 
of books, who content themselves with a notice of their 
title-pages, which is the attainment of a bookseller rather 
that of a scholar. Such persons are under a great tempta¬ 
tion to practice these two follies: To heap up a great num¬ 
ber of books at a greater expense than most of them can 
bear, and to furnish their libraries infinitely better than 
their understanding; and when they have gotten such rich 
treasures of knowledge upon their shelves, to imagine 
themselves men of learning, and take a pride in talking of 
the names of famous authors, and the subjects of which 
they treat, without any real improvements of their own 


30 


HOW TO WIN, 


minds in true science or wisdom. At best their learning 
reaches no further than the indexes and tables of contents, 
while they know not how to judge or reason concerning the 
matters contained in those authors. 

And indeed how many volumes of learning soever a 
man possesses, he is still deplorably poor in his understand' 
ing, until he has made those several parts of learning hia 
own property by reading and reasoning, by judging for him¬ 
self, and remembering what he has read. 



OE SUEE SECEETS OF SUCCESS. 


31 


CHAPTER III. 


c 



f 0 


uccee 



“ In battle or business whatever the game, 

In law, or in love, it is ever the same; 

In the struggle for power, or scramble for pelf. 
Let this be your motto, “Rely on yourself.” 
For whether the prize be a ribbon or throne, 
The victor is he who can go it alone.” 


—Saxe. 


WHETHER your life shall be successful o r 
f®|| n °t> is a question which may be answered by 
yourself alone. It cannot be done by proxy. 
Temperance, frugality, honesty, and economy, ac¬ 
companied by a strong determination and per- 
severence, coupled with the power of personal magnetism, 
will bring you to the goal of success and prosperity, 
Nothing else will. “The longer I live,” said Fowell Bux¬ 
ton, “the more I am certain that the great difference be¬ 
tween men, between the feeble and the powerful, the 
great and the insignificant, is energy—invincible 

determination —a purpose once fixed, and then 

death or victory! That quality will do anything that can 
be done in this world; and no talents, no circumstances, no 
opportunities, will make a two legged creature a man with¬ 
out it.” The path of success in business is invaribly the 
path of common sense. The best kind of success in every 
man’s life is not that which comes by accident, and “lucky 
hits” often turn out very uulucky in the end. “We may 
succeed for a time by fraud, by surprise, by violence, but 




32 


HOW TO WIN, 


we can succeed permanently only by means directly oppo¬ 
site.” “Honesty is the best policy,” and it is upheld by 
the daily experience of life; uprightness and integrity be¬ 
ing found as successful in business as in everything else. 
It is possible that the scrupulously honest man may not 
grow rich as fast as the unscrupulous and dishonest man, 
but the success will be of a truer kind, earned without fraud 
or injustice. And even though a man should for a time be 
unsuccessful, still he must be honest; better lose all and 
save character. For character is itself a fortune, and if the 
highly principled man will hold in his way courageously, 
success will surely come—nor will the highest reward of all 
be withheld from him, 

Success is a science. It may not be so understood. 
With a majority of failures, why should it be? It is not 
found in the gaining of millions, for many a beggar at 
heart has been counted by the world as wealthy. And 
many a rich man in mind, and life, and enjoyment, has been 
considered poor. 

All we can go by outwardly is appearence. The doc¬ 
tors, lawyers and merchants, build up their custom largely 
by appearances and partly by being what they claim to be. 

Life is its own success or its own failure. The lover 
of a million unknown friends is less favored than of a hun¬ 
dred well known. A few will remember us; the most will 
forget and care little; but of the few who do remember, 
how good to be well thought of, as just, as upright, as 
earnest, as original, as not having begged our way through, 
but given to the world some fair compensation for our right 
to a place in its business. 

The man who succeeds is the popular man—the person 
who has hosts of acquaintances, and who does not hesitate 
to ask a favor, any more than he does to do one. He culti¬ 
vates his acquaintances and blossoms out before each one. 


OR SURE SECRETS OF SUCCESS. 


33 


He is always glad to see them, and always has a smile and 
a pleasant word. 

Beyond a certain point he is intimate with none, knowing 
that a man with strong friendships is sure to have some de¬ 
cided enemies, and an enmity often is most convenient. 
The popular man knows ad the prominent members of the 
club, but he never neglects those who fill the ranks of 
mediocrity. He is especially thoughtful of his elders. 
Everything that comes to his mill is grist. 

There is nothing hypocritical in all this. The popular 
man is what he seems to be. He wishes well to every one, 
himself included, and he would do no one an ill turn. He 
wishes no one to do him harm. His desire is to make 
things pleasant to others, that others may make things 
pleasant to him. 

What he does, he does well, no matter how small it is. 

Such a man is sure to command success. He is thorough 
and can be depended upon in purely business relations, and 
in his social life he charms and attracts his acquaintances, 
so that every one wants to he’p him. 

Women smile on him, and his chances of marrying 
well are tenfold better, even if he is poor, than a more 
sedate and quiet man of possibly much greater force of 
character. 

One of the most important sub jects on which to stand 
“just right” is the matter of drinking, for of all the terrible 
curses that have destroyed humanity, intemperance is the 
most fearful. 

There is no sin which doth more deface God’s image 
than drunkenness; it disguiseth a person, and doth even un¬ 
man him. Drunkenness makes him have the throat of a 
fish, the belly of a swine, and the head of an ass. Drunken- 






Hypnotized subject with hat pins thrust through tongue, cheek and 
ear, proving insensibility to pain. (From a life photograph.) 




OK SUKE SECRETS OF SUCCESS. 


ness is the shame of nature, the extinguisher of reason, the 
shipwreck of chastity, and the murder of conscience. 

Drink perverts the appetite, weakens the will, debases 
the moral nature. It makes a man coarse, brutal and re¬ 
pulsive, and seems to cast out every element of manliness 
and principle of honor. The only safe rule is to let it 
alone. If there is not sufficient resolution to resist the first 
glass, what folly to suppose that the tenth or the fiftith can 
be put away, when the habit of drinking is more or less 
formed, and an appetite created. 

Young man as you cherish all the fond hopes and 
bright promises of your youth; as you value the lofty as¬ 
pirations of your ambitious manhood; as you would preserve 
the brain to conceive, the will to direct and the arm to ex¬ 
ecute in all their might as God has given them to you; as 
you would fill your obligations to society, and to your fam¬ 
ily, as you spare sorrow to the parents who lean upon you ? 
do not tamper with this fearful vice. 

In the conflict of life, when struggling with trials ^n<d 
misfortunes, and at times well-nigh overwhelmed, l(etu§ al¬ 
so call to our aid the same indomitable heroism. We have 
but one life to live, a few short years are all that is alloted 
us in which to show of what stuff we are made, and how 
shall we acquit purselves and then the opportunity for glor¬ 
ious, heroic action is over forever, the harvest time will have 
ended, and the night will have come when no man can worls. 

The man who has resolved to make the most of himself 
will strive to develop to the utmost all his faculties, and im¬ 
prove all opportunities for honorable advancement. No mat¬ 
ter if he is not gifted wdth genius, no matter if he is even 
below the standard of medority, he will be lifted up into the 
bracing atmosphere of earnestness, and roused to a life of 
activity and devotion to duty. 

Then strive to make the most of yourself, however un- 


34 


HOW TO WIN, 


promising you may be in yourself, however discouraging 
your surroundings, and dark may appear your future. The 
simple resolve on your part to do this will give you 
strength, and nerve you with new courage and hope. With 
laudable motives to urge you on, it will lead you to the 
heights of success where, looking back on the path you 
have traversed, you will be astonished at the mountains of 
difficulty you have scaled, and the depths of perplexity and 
dicouragement through which you have safely passed. 

Everj professional man should cultivate a knowledge 
of things and of men outside of his special department. He 
should scorn no knowledge that comes to him, even if it 
be of facts quite removed from his ordinary needs. 

The secret of success lies not so much in knowing 
what to say, as what to avoid saying. There are brilliant 
talkers of whom we are always in dread, lest they sting us 
by careless sarcasm or witty re joiner. Better an eternal 
silence than to scatter firebrands and cause heartaches; 
such conversers bring upon themselves the well-merited 
contempt and condemnation of mankind. 

The ground work of conversation is knowledge of the 
subject under consideration, and without this, words are 
but useless twaddle. 

Next in importance in knowing what to say, is the 
ability to say it clearly, forcibly and magnetically. Thou¬ 
sands who have knowledge, have not the power of express¬ 
ion, and thus their wisdom is but of small account to others. 

Most minds are so constituted as to require a stimilus 
to arouse their noblest energies; and one of the best means 
to awaken our dormant powers, is the knowledge of what 
others have done under circumstances similar to our own. 

It is encouraging to even the dullest mind, to see 
what pluck has done in spite of poverty, obscurity and the 
most unfavorable circumstances, and how many of th© 


OR SURE SECRETS OF SUCCESS. 


35 


worlds best workers and profoundest thinkers have risen 
from unpromising beginnings. 

Young man, do not let your heart sink because you 
have never seen the inside of a college, and possess only a 
common-school education; because you seem to yourself so 
dull and stupid, compared to many who appear quick¬ 
witted and wise; because you may not be able to wear 
such good clothes, or have not the easy polished address of 
others who are favorites in society; because your arms 
seem so short, and the prizes of life so high; remember, 
that thousands have started in the world witn advantages 
infinitely poorer than your own, and yet have left their 
names and deeds on the roll of fame; remember, that the 
very struggles and obsticles which you think will prevent 
you from rising, are the tests by which you are measured, 
and if you have not the pluck and bravery to grapple with 
them, you are not worthy to enter into the company of 
those great, great souls, who have won the victory. 

If we treat others with due respect, and with manners 
cordial and frank, we are paying them a compliment which 
they cannot overlook. We show that we have a delicate 
consideration for their feelings and pleasure, and that we 
regard them worthy of our confidence and esteem. There 
are few natures, if any, which will not reciprocate these 
feelings, and soon assume towards us the same attitude. 

A courteous manner has been the means of bringing 
thousands of young men to positions of honor, wealth and 
influence. It is like the “sesame” of the ancient story, 
which opens otherwise impassable barriers. 

HOW TO GET RICH. 

It might be supposed, from the comparatively few who 
become rich, that there is some mysterious secret which is 
necessary to know in order to acquire wealth. This is a 


36 


HOW TO WIN, 


mistake, unless the secret lies in the very simplicity of the 
matter. 

Franklin said, that “The way to wealth is as plain as 
the way to market. It depends chiefly on three words, 
industry, frugality and economy; that is, waste neither 
time nor money, but make the best use of both. Without 
industry and frugality, nothing will do, and with them 
everything.” 

Spend less than you earn. Take this rule for your^ 
guide, and it will lead you to fortune. There are hundreds 
of men who have been receiving princely revenues for years 
but who still remain poor, because they allow their expenses 
to exceed their incomes. 

P. T. Barnum, who acquired a large fortune by his 
own exertions, and who has had an extraordinary oppor¬ 
tunity for observation, says, that the way to get rich is 
quite simple; all you have to do is to spend less than you 
earn, and to shun “rum and tobacco.” 

The men who amass wealth are usually men of integ' 
rity, punctual and methodical in their business habits, and 
rich also in the kindly impulses of humanity which endear 
them to hosts of friends. It is true that corrupt men some¬ 
times accumulate wealth, but it generally slips frpm them 
in the end or soon becomes scattered. The only wealth 
that can give real enjoyment js that which is honestly 
obtained. 

But it is impossible for every man to be a millionaire, 
although he have all the qualities and virtues which have 
been enumerated. The wealth of the world is limited, and 
where there is one millionaire there must of necessity be 
thousands of men in moderate circumstances. Fortunately, 
true riches are not dependent on the accumilation of a 
certain amount of money, for many men posessing immense 
fortunes have fancied themselves on the w&y to the poor 


OK SUKE SECKETS OF SUCCESS. 


37 


house, and have denied themselves the common necessities 
of life- 

feaid a wise man: “I take him to be a truly rich man 
that lives upon what he has, owes nothing’, and is conten¬ 
ted; for there is no fixed sum of money, nor quantity of 
estate, that can make a man rich, since no man is truly rich 
that has not so much as perfectly satiates his desire of 
having more; for the desire for more is want, and want is 
poverty.” 

So, though it be impossible for every man to acquire 
an immense fortune, it is possible for him to become rich 
in this true sense and no other riches are worthy of 
seeking. 

THE SECRET OF SUCCESS. 

Although there is no priviledged road which leads to 
success in life, yet it is interesting and instructive to gather 
hints from the conspicious examples of those who have 
reached that desired goal. 

It is said that Cornelius Vanderbilt, on being asked by 
a young acquaintance, who was admiring his sumptious 
office, how he had managed to acquire such immense 
wealth, the great financier looking up from his desk and 
replied: “By minding my own business and saying nothing 
about it.” 

With industry and economy, I entertain strong confi¬ 
dences that you will succeed; but indolence or inattention 
will be sure to bring ruin and disgrace. 

I beseech you, therefore, to give your whole attention 
to your business. 

Industry and economy in early life, unless some pecul¬ 
iar misfortune overtake you, will secure you the support 
and enjoyment when old age or sickness comes. 

^4jid what is equally important, interest and enterprise 


38 


HOW TO WIN, 


insures the respect of your fellow-citizens, without which 
life is scarcely worth preserving. 

Deal justly and honestly with everybody. Money 
costs too much if not honestly acquired. 

Treat everybody with whom you have business with 
civilty and attention. Kind words and courteous deport¬ 
ment are essential to success in business. 

If your hands can’t be usefully employed, attend to 
the cultivation of your mind. Always speak the truth. 
Make few promises. Live up to your engagements. 
Keep your own secrets, if you have any. When you speak 
to a person, look him in the face. Good company and 
good conversation are the sinews of virtue. Good charac¬ 
ter is above all things else. Your character cannot be 
essentially injured except by your own acts. If any one 
speaks evil of you, let your life be so that none will believe 
him. Drink no kind of intoxicating liquors. Ever liv e 
(misfortune excepted) within your income. When you 
retire to bed, think over what you have done during the 
day. Make no haste to be rich, if you would prosper 
Small and steady gains give competency with a tranquil 
mind. Never play at a game of chance. Avoid tempta¬ 
tion, through fear you may not withstand it. Earn money 
before you spend it. Never run into debt unless you can 
see a way to get out again. Do not put off until to¬ 
morrow that which should be done to-day. 

The following shows how easy it is to accumilate a 
fortune providing you systematically save money. The 
figures show what would be the result at the end of fifty 
years by saving a certain amount each day, and putting it 
at interest at the rate of six per cent:— 

One cent, $950. Ten cents, $9,504. Twenty cents, 
$19,006. Thirty cents, $28,512. Forty cents, $38,015. 
Fifty cents, $47,520. Sixty cents, $57,024, Seventy 


OB SUBE SECliETS OF SUCCESS. 


39 


cents, $66,528. Eighty cents, $75,032. Ninety cents, 
$85,537. One dollar, $95,041. Five dollars, $475,208. 

Nearly every person wastes enough in twenty or 
thirty years, which, if saved and carefully invested, would 
make one quite independent; but the principle of small 
savings has been lost sight of in the general desire to 
become wealthy in a short time. 

THE VALUE OF A COMPETENT INSTRUCTOR. 

There are few persons of so penetrating a genius, and 
so just a judgment, to be capable of learning the arts and 
sciences without the assistance of teachers. There is 
scarcely any science that is properly and speedily learned, 
even by the noblest genius with the best books, without a 
tutor. Books are a sort of dumb teachers: they point out 
the way to learning; but if we labor under any doubt or 
mistake, they cannot always answer sudden questions, or 
explain present doubts and difficulties: this is properly the 
work of a living instructor. 

There are few tutors who are sufficiently learned to 
sustain all the parts and provinces of instruction. The 
sciences are numerous, and many of them lie far wide of 
each other; and it is best to enjoy the instructions of two or 
three tutors at least. Then we may expect that each will 
teach the few parts of learning which are committed to his 
care in greater perfection. But where this advantage 
cannot be had with convenience, one superior teacher may 
supply the place of two or three common instructors. 

It is not sufficient that instructors be skilful in those 
sciences which they profess and teach; thej should also 
have skill in the art or method of teaching, and patience 
in the practice of it. There are some very learned men, 
who know much, yet have not the talent of communicating 
their knowledge. 


40 


HOW TO WIN, 


A good tutor is one who can and will apply 
himself with diligence and concern, and indefatigable 
patience, n to effect what he undertakes: to teach his 
students and see that they learn; to adapt his way and 
method, as near as may be, to the various dispositions, as 
well to the capacities of those whom he instructs, and to 
inquire often into their pogress and improvement. 

And he should take particular care of his own temper 
and conduct, that there be nothing in him or about him 
which may set a bad example; nothing that may savor of a 
haughty temper, or a mean and sordid spirit; nothing that 
may expose him to the averson or to the contempt of his 
scholars, or create a prejudice in their minds aginst him 
and his instructions. If possible, he should have so much 
of a natural candor and sweetness combined with all the 
improvements of learning, as may convey knowledge to the 
minds of his students with a gentle insinuation and 
soverign delight, and tempt them to the highest improve¬ 
ment by a resistless and insensible force. But I shall have 
occasion to say more on this subject, when I come to teach 
personal magnetism personally. 

Let the learner endeavor to maintain an honorable 
opinion of his instructor, and heedfully listen to his instruc¬ 
tions, as one willing to be lead by a more experienced 
guide; and though he is not bound to accept every senti¬ 
ment of his tutor, yet he should so far comply with him as 
to resolve upon a just consideration of the matter, and try 
and^examine it thoroughly with an honest heart, before he 
presume to determine against him. 

It is a frequent folly in students to fancy themselves 
wiser than those who teach them. At the first view, or 
upon a very little thought, they think they can discern 
weakness or mistake in what their teacher asserts, and 
reject at once sentiments and doctrines which their teachers 


OK SURE SECRETS OF SUCCESS. 


41 


have determined, perhaps, after years of mature study, 
careful observation, and much prudent experience. 

It is true teachers and masters are not infallable, nor 
are they always in the right; and it must be acknowledged, 
it is a matter of some difficulty for younger minds to main¬ 
tain a just veneration for the authority and advice of their 
parents and the instructions of their tutors, and yet at the 
same time secure to themselves a just freedom in their own 
thoughts. 

If we would improve our minds by conversation, it is a 
great hapiness to be acquainted with persons wiser than 
ourselves, and to enjoy their conversation frequently. If 
they happen to be a little reserved, use all obliging meth¬ 
ods to draw out of them what may increase your own 
knowledge. 

If you happen to be in company with a merchant or a 
sailor, a farmer or a mechanio, lead them into a discourse 
of the matters of their peculiar province or profession; for 
every one knows, or should know, his own business best. 
In this sense a common mechanic mny be wiser than the 
philosopher. By this means you may gain some improve¬ 
ment in knowledge from every one you meet. 

Confine not yourself always to one sort of company, 
or to persons of the same party or opinion, either in matters 
of learning, religion, or civil life, lest if you should happen 
to be educated in early mistake, you should be confirmed 
and established in it by conversing only with persons of 
the same sentiments. A free and general conversation 
with men of various countries and of different parties, 
opinions, and practices, so far as it it may be done safely, 
is of excellent use to undeceive us in many wrong jndg 
m ents which we may have framed, and to lead us to juste 
thoughts. 

In mixed company, among acquaitances and strangers, 


42 


HOW TO WIN, 


endeavor to learn something from all. Be swift to hear; 
but be cautious with your tongue, lest you betray your 
ignorance or offend some who are present. The Scriptures 
severely censure those who speak evil of the things they 
know not. Acquaint yourself with persons and parties 
which are far distant from your common life and customs: 
this is a way whereby you may form a wiser opinion of 
men and things. Prove all things, and hold fast that 
which is good, is a divine rule, and it comes from the 
Father of light and truth. 

Be not frightened nor provoked at opinions different 
from your own. Some persons are so confident they are in 
the right that they will not come within the hearing of any 
notions but their own: they have their little province in the 
intellectual world, where they fancy the light shines while 
all the rest is in darkness. They never venture into the 
ocean of knowledge, nor survey the riches of other minds, 
which are as solid and useful, and perhaps are finer gold 
than what they ever posessed. 

Believe that it is possible to learn something from 
persons much below yourself. We are all shortsighted, 
and our views are, at best, narrow and limited. We often 
see but one side of the matter, not extending our sight far 
enough to reach every thing that has a connection with 
the thing we talk of. We see but in part, and know but 
in part; therefore it is no wonder that we do not form 
right conclusions. Even the proudest admirer of himself 
might find it useful to consult with others, though of 
inferior capability and penetration. We have a different 
prospect of the same thing, if I may so speak, according 
to the different position of our understandings towards it: 
a weaker man may sometimes light on notions which have 
escaped a wiser, and which the wiser man might make a 
happy use of, if he would condescend to notice them. 




Eves of a hypnotized subject turned down and back, they usually turn 
up and back. (Copied from a life photograph.) 




























I . - . ' 


































OH SURE SECRETS OF SUCCESS. 


43 


To men of business and the genera 1 public 1 appeal 
and especially to those who wish to apply personal magnet¬ 
ism to business purposes, such as selling goods, obtaining 
the confidence of the community, and bettering their con¬ 
dition in life by obtaining wealth and consequent pros¬ 
perity. 

A great deal has been written by interested patties on 
the corruptibility of riches; about money being the root of 
all evil; that riches do not make hapiness; that poor people 
are happier than rich; that gold is a curse, and the cause of 
crime etc. Now all this looks very well in theory, but who 
among my readers do not know that the very opposite is 
the result, and those who talk so much and preach so per¬ 
sistently on the curse of gold, are themselves very anxious 
to secure as much of this root of evil as possible for them¬ 
selves and their families. Money is not a curse but a 
blessing. Riches is the reward of mankind, the hope of all, 
and providence intended it to be so, and those only are 
happy (as far as happiness in this world goes) who, if they 
are not exactly rich, have at least a sufficiency to make 
them contented. Poverty is the curse of the world; poverty 
is nine cases out of ten the cause of crime; poverty fills 
our prisons and alms houses; poverty makes a man a forger, 
a drunkard and a murderer; poverty is brutalizing in its 
effects, makes good men bad ones, and takes the crown of 
innocence (woman’s virtue) from a pure heart, leaving in 
place shame, disgrace, agony, indignation, broken hearts, 
and often the death of the unfortunate victims themselves. 
The theif and criminal were born such; and the poor, be¬ 
trayed, outraged—unfortunate—little more very often, 
than a child in years, nestled once in its mother’s arms, 
pure and innocent as the white robed angels, who sing 
before the throne of God. What made the one a murderer, 
another a thief and so on through the whole catalogue of 


44 


HOW TO ’WIN, 


crime? I say, poverty, will be as a rule, the general 
answer. The rich, by nature are no better than the poor ? 
but they have not the temptation to steal, having plenty 
without; they are surrounded with riches, luxury, refine¬ 
ment, learning, inteligence, and the fine arts, and they 
have no inducement to commit bobbery and crime. Pov¬ 
erty makes men coarse, vulgar, profane, brutal and lost to 
all shame, while on the contrary wealth is a civilizer, refines 
the mind by education and those elegant surroundings 
that money only can purchase. 

To uderstand personal magnetism, is to understand 
how to secure wealth and happiness, and is of incaculable 
benefit to all classes of the community. 

A concentration of a positive controlling will on a 
person passive, and consequently easily impressed, will do 
more in selling goods, obtaining favors, and gaining confi¬ 
dence, than the combined efforts of a dozen men, who use 
only argument and obliging manners. The clergyman can 
accomplish more good to his congregation by personal 
magnetism than by mere peruasive or theological discuss¬ 
ions? The physician can benefit his patient in many 
cases, more by his influence than by medicine, and the 
parent can use it so as to benefit both himself and his 
entire family. 

If you are to be a salesman or solicitor, your power 
lies, in your ability to influence others. Anybody can sell 
to a man who wants to buy. He would buy anyway. 
Your success lies in your power to infuse in others a 
desire, and thus create a demand for your goods. 

Some people seem naturally endowed with a peculiar 
magnetic force. Many such exercise over their fellows an 
irresistable power. We say they are full of personal 
magnetism, and wonder how they get it. Such persons 
seem naturally to possess a hypnotic power. By their 


OR SURE SECRETS OF SUCCESS. 


45 


forcible way of doing things they also possess a great deal 
of suggestive power. It all comes of enthusiasm, energy 
and concentration of mind, with a consequent clearness of 
thought and conception which may be easily acquired by 
anyone possessing our great secrets as taught in the full 
course in Vital and Mental or Personal Magnetism. 

We all Lave this force latent in us. All it needs is 
developement. Withont enthusiasm, energy and concen- 
tsation of thought and steadfastness of purpose our best 
efforts can but be insipid and impotent. The philosophy 
of ones influence over others lies in a close study of human 
nature, personal magnetism, a deep concentration of pur¬ 
pose, a ceaseless application to business and an everlasting, 
unconquerable persistance maintained by full conficence in 
self, spurred on by limitless ambition and encouraged by a 
strong hope. 

Exercise your will power, for “where there’s a will 
there’s a way.” Never think you cannot. Never allow 
yourself to be governed by circumstances, but make cir¬ 
cumstances to suit yourself. 

Study the actions of persons who are successful, and 
who control and govern by the will; hold up your head and 
try to imitate them. 

Recollect that humility is a virtue only when it does 
not allow you to be trampled under foot. 

All the elements which form a good and attractive 
character are essential to the art of pleasing. In business 
affairs we delight to deal with men in whom we find 
integrity. Truth is so naturally pleasing that we derive 
great satisfaction from an honest character. Should you 
be suspected of injustice, malignity perfidy, lying, etc., 
all the graces and knowledge of the world will never pro¬ 
cure you esteem, friendship and respect. The first of the 
requisites in our intercourse with the world, and the chief 


46 


HOW TO WIN, 


giving pleasure to those with whom we associate, is 
inviolable sincerity of heart, coupled with a knowledge 
of the power of exerting peasonal magnetism. 

Would you posess this grand gift, whereby you may 
rise to pre-eminence and be known as the owner of a 
master mind? Would you step out from the rank and file 
of the mediocrists and brain workers? If so, the road is a 
short and easy one. If you would travel it—if you would 
be a pilgrim to the shrine of success—read the prospectus 
in the latter part of this book, and then “mark, learn, and 
inwardly digest” what you have read. Think over the 
contents of this book; follow out other thoughts it may 
suggest; then act according to your own good judgment. 
If it has caused you to think, its mission has been accom¬ 
plished. 

In conclusion: everything to prove beneficial must be 
especially adapted to the characteristics of each individual. 
There is no balm in Gilead, potent enough to cure all 
evils or to accomplish unanimously good results, without 
special and personal instructions suited to each individual’s 
sex, age, condition, temperament, occupation and general 
natural abilities, which guarantees to all a successful 
accomplishment of this great work. For this reason you 
can readily see that it would be utterly impossible to pub¬ 
lish in book form general instructions that would give the 
most important secrets of the art. 

This is what makes our plan especially valuable, as it 
deals privately with you and lor you, giving you only such 
methods as will positively make you successful in the 
shortest possible time. Men who have made their names 
imperishable for all time are those whose “personal mag¬ 
netism,” and whose ability to read character was cultivated 
in the highest degree. Such knowledge is not born in one, 
any more than is the learning of the scientist or great jurist 


OR SURE SECRETS OP SUCCESS. 


47 


or philosopher; it is acquired by study and observation and 
experiment. Those who are competent to read character 
from faces, fascinate and comprehend the motives and 
springs of human conduct at a glance, are like the skillful 
general who knows the position of the enemy and strength 
of his equipment, and can, therefore, determine when and 
where to move his forces and operate to any advantage. 

There are few persons of so penetrating a genius, and 
so just a judgment, as to be capable of learning the arts and 
sciences without the assistance of teachers. There is scarcely 
any science that is properly and speedily learned, even by the 
noblest genius with the best books, without a tutor. Books 
are a sort of dumb teachers: they point out the way to 
learning ; but if we labor under any doubt or mistake, they 
cannot always answer sudden questions, or explain present 
doubts and difficulties : this is properly the work of a living 
instructor. 

A good tutor is one who can and will apply himself 
with diligence and concern, and indefatigable patience, to 
effect what he undertakes ; to teach his students, and see 
that they learn ; to adapt his way and method, as near as 
may be, to the various dispositions, as well as to the capaci¬ 
ties of those whom he instructs, and to inquire often into 
their progress and improvement. 

And he should take particular care of his own temper 
and conduct, that there be nothing in him or about him 
which may set a bad example; nothing that may savor of a 
haughty temper, or a mean and sordid spirit; nothing that 
may expose him to the aversion or to the contempt of his 
scholars, or create a prejudice in their minds against him 
and his instructions. If possible, he should have so much 
of a natural candor and sweetness combined with all the 


48 


HOW TO WIN, 


improvements of learning, as may convey knowledge to the 
minds of his students with a gentle insinuation and sovereign 
delight, and tempt them to the highest improvement by a 
resistless and insensible force. But I shall have occasion 
to say more on this subject, when I come to teach personal 
magnetism personally. 

Let the learner endeavor to maintain an honorable 
opinion of his instructor, and heedfully listen to his instruc¬ 
tions, as one willing to be led by a more experienced guide; 
and though he is not bound to accept every sentiment of his 
tutor, yet he should so far comply with him as to resolve 
upon a just consideration of the matter, and try and examine 
it thoroughly with an honest heart, before he presume to 
determine against him. 

If we would improve our minds by conversation, it is a 
great happiness to be acquainted with persons wiser than 
ourselves, and to enjoy their conversation frequently. If 
they happen to be a little reserved, use all obliging methods 
to draw out of them what may increase your own knowl¬ 
edge. 

When a man speaks with much freedom and ease, and 
gives his opinion in the plainest language of common sense, 
do not presently imagine you shall gain nothing by his com¬ 
pany. Sometimes you will find a person who, in his con¬ 
versation or his writings, delivers his thoughts in so plain, 
so easy, so familiar and perspicuous a manner, that you both 
understand and assent to everything he says, as fast as you 
read or hear it; hereupon some hearers have been ready to 
conclude in haste, Surely this man says none but common 
things: I knew as much before, or I would have said all this 
myself. This is a frequent mistake. 


OR SURE SECRETS OF SUCCESS. 


49 


And be careful always to remember Solomon’s rule, 
and let a speaker fairly finish before you reply; “ for he that 
answereth a matter before he heareth it, it is folly and shame 
unto him.” 

As you should carry about with you a constant and 
sincere sense of your own ignorance, so you should not be 
afraid nor ashamed to confess this ignorance, by taking all 
proper opportunities to ask and inquire for further informa¬ 
tion. Never remain in ignorance for want of asking. 

Many a person might have arrived at a considerable 
degree of knowledge, if he had not been full of self-conceit, 
and imagined that he knew enough already, or else was 
ashamed to let others know that he was ignorant. God and 
man are ready to teach the meek and the humble; but he 
that fancies himself to know any particular subject well, or 
that will not venture to ask a question about it, is not likely 
to put himself into the way of improvement by inquiry and 
diligence. A fool may be “ wiser in his own conceit than 
ten men who can render a reason;” and such a one is very 
likely to be always a fool. 

Take heed of affecting always to shine in company 
above the rest, and to display the riches of your own under¬ 
standing or your oratory, as though you would render your¬ 
self admirable to all that are present. This is seldom well 
taken in polite company : much less should you use such 
forms of speech as would insinuate the ignorance or dullness 
of those with whom you converse. 

When you are in company talk often, but never long. 
In that case, if you do not please you are sure not to tire 
your hearers. There are many persons who, though they 
have nothing to talk of, never know when to leave off talk¬ 
ing. 


CHAPTER IV. 


HOW TO SUCCEED IN LOVE. 

“ Man’s love is of man's life a thing apart, 

’Tis woman’s whole existence.” 

—Byron's Don Joan. 

“ With easy freedom and gay address, 

A pressing lover seldom wants success '' 

- Rowe. 


§ OVE SURPASSES ALL THE OTHER human pas¬ 
sions. All ages prove this, by having justly christened 
it “ the one grand master-passion.” Other things 
awaken enthusiasm, this rises to a passion, and renders many 
fairly mad. Even sharp commercial men, who know how 
to get over one hundred cents’ worth out of every dollar 
used, often literally squander money on women they love. 
What consumes as much of human time and means? Men 
spend freely on religion, politics, vanities, drink, etc., but 
on what half as freely as on Love? Even the untold sums 
lavished on the female toilet and fashions are only so much 
spent to make women captivating and enamouring to man. 
Love, or desire to awaken it, prompts all. How many men, 
women, farmers, mechanics, workmen, merchants, literati, 
adventurers, etc., work with might and main, suffering 
untold pains and privations, to make money solely to expend 
on Love in some form—on wives, daughters, husbands, sons, 
“ mistresses,” balls, parties, or their paraphernalia, etc. 
Men spend freely on what yields them most pleasure, and 

50 



OR SURE SECRETS OF SUCCESS. 


51 


the amount spent on this sentiment, throughout all its forms 
conjugal, illicit, and the family—fairly admeasures its 
relative power over them. Then what human Faculty con¬ 
sumes equal “means?” Church-goers go to see and be 
seen by the opposite sex more than to worship. Let each 
sex worship separately and few would go at all, and those 
soon return disappointed. The untold sums spent on 
church toilets have their chief object, not increased Wor¬ 
ship, for one can pray as fervently in homespun as in bro¬ 
cade, and without jewelry as with, but to appear charming 
and captivating to the other sex. Not that we oppose Love 
going to church ; for it has as good a right there as Wor¬ 
ship ; and young folks to court going home from meeting 
Sunday evening, as from singing-school or party ; yet Love 
goes there the most. 

WHAT ONE LIFE EMOTION ever took a hold so 
deep, or wielded a power half as magical over your soul, or 
permeated the very rootlets of your entire being, as did 
your Love? Wherever you went it followed you. What¬ 
ever you did it haunted you, or compelled you, willing or 
unwilling, to succumb to its power, and muse night and 
day on your loved one? What equally revolutionized your 
whole life, or ever made you half as happy? How infat 
uated, spellbound, and perfectly beside themselves, it 
always renders its “love-sick” victims! To enforce its 
necessity by repeating its rationale. 

Capacity to love and awaken this tender passion is as 
much a gift, a real genius, as any other ; and the basis of 
all conjugal excellence. On it rests the entire superstruct¬ 
ure of wedlock. Out of it, like limbs and fruit from their 
trunk, grow all marital virtues and enjoyments. 


52 


HOW TO WIN, 


LOVE IS STRONGER IN SOME, AND WEAKER 
IN OTHERS. As some excel in one gift, yet lack another, 
are good in music, but poor in figures, etc., so this loving, 
lovable capacity is strong in some, but weak in others. 
The difference between different persons in this respect is 
indeed heaven-wide. Those in whom it is large and normal 
instinctively make good husbands and wives without effort, 
yet those who lack it make poor ones, though they try their 
best. A man ever so industrious, steady, provident, liberal, 
pious, moral, intelligent, etc., if this Faculty is weak, is 
only a poor, commonplace husband, unloving and unloved ; 
comparatively soulless, withered, barren, indifferent, cold- 
hearted, rigid, uncouth, and cares little for woman in gen¬ 
eral, or wife in particular, and is cared little for by either ; 
while he in whom it is healthy and normal is like a per¬ 
petually overflowing fountain, constantly bubbling up with 
sparkling waters of conjugality. lie loves woman in gen¬ 
eral, and wife in particular, which both awakens their love, 
and teaches him instinctively just how to comport himself 
toward both. He is all warmth, glowing, gushing, and rich 
in all masculine attributes ; while he in whom it is deficient 
is unmanned, emasculated in soul and body, and propor¬ 
tionally worthless as a husband. 

A WOMAN whose Love is weak is cold, spiritless, 
passive, tame and barren in all feminine attractions and 
virtues ; half dead and alive ; like leather as compared 
with skin, having the female groundwork, but lacking its 
life and soul ; may indeed be a great worker and a good 
housekeeper ; the kindest and best of neighbors ; refined, 
proper and much besides ; but will be barren in womanli¬ 
ness, and therefore lack this one thing needful in conju¬ 
gality, this very heart’s core of female nature and the lova- 


OR SURE SECRETS OF SUCCESS. 


53 


ble wife. Though good in all other respects, yet as a wife 
proper she is proportionally good for nothing. “ I would 
as soon marry a post as her,” said a well-sexed man of an 
extra nice, refined, intellectual, squeamish, unmarried 
woman of thirty, in whom this Faculty was wanting. 

How INFINITELY GLORIOUS this loving, lovable 
capacity! What sacrifices for its object it inspires! What 
faults it hides! What virtues it develops! What other 
felicity equals it! What ecstasy as ecstatic! What a zest 
it imparts to every other life function and enjoyment! 
What joy in being loved! Girl, you little realize the 
intrinsic worth of that tender regard for you existing in 
your lover’s soul, or you would not trifle with it. No emo¬ 
tion, not even worship, is any more sacred. Ye who have 
never loved stand aside, for novices are counted out; as are 
ye who have loved only indifferently. But all ye who have 
loved HEARTILY, was not that love-season your most 
sacred life-epoch? Were you not regenerated by it? Not 
sprinkled, but baptized ALL OVER. To love and be 
loved tamely, passively, is something ; but to love and be 
loved with a whole-souled and a POWERFUL affection, is 
life’s most luxurious and delicious feast perpetually served 
up. Have and prize musical gift, poetical talent, or any 
other you may possess ; but to whatsoever other gift I 
possess let me superadd an intense, a doting-devoted 
LOVE-NATURE, and a lovable object. Be rich, yet un¬ 
loving, if you will, but let .ME be affectionate, though poor. 
Give me a clear head along with a warm heart, yet if but 
one, the warm, doting, loving heart first. 

LOVE ! How inexpressibly sacred! Less so than 
divine worship only. What other human emotion except 
divine worship penetrates quite as deeply into the very 


54 


HOW TO WIN, 


rootlets and soul of human existence as does this tender 
sentiment? For what does a man K launch out” so freely 
as to the devoted, affectionate, responsive wife whom he 
loves so tenderly and devotedly? She usually gets more 
of his time, money, feelings and affection generally, than 
does his Saviour, though that is not quite right. 

The practical importance of this problem is almost 
infinite, because the lessons it teaches are proportionately 
valuable. None more so. It teaches men how to render 
themselves acceptable to women, and women to men ; any 
given man how to fascinate the woman he selects, and any 
woman just what to do and how to feel and act, what traits 
to manifest and what not, in order t) make herself lovely 
and loved, selectable and selected in marriage—girls, old 
maids, how much is all that worth?—the married howto 
retain each other’s affections ; and by converse what dis¬ 
pleases and alienates; and many other like invaluable 
lessons. 

LOVE’S MESSENGER IS MAGNETIC, because 
Love itself is ; as is also that life it initiates Cupid’s darts 
are not material forms, faces, eyes, tones, etc., because its 
work is not. Magnetism is the more immediate instrument 
of life, and its two positive and negative forces obviously 
embrace its modus operandi of both its creation, and all its 
functions, thus: 

TWO BODIES POSITIVELY CHARGED REPEL 
each other, as do two negatively; while one positive, 
mutually attract. 

The male is positive, the female negative ; and their 
Love consists in their mutual attraction, which is greater or 
less as each is more or less magnetically charged, abso¬ 
lutely, and as regards each other. Two men may love 


OR SURE SECRETS OF SUCCESS. 55 

each other, so may two women when one is strongly mas¬ 
culinized, takes mostly after father, and the other strongly 
feminized. A man and a woman both strongly masculine 
or feminine may dislike each other, at least feel no mag¬ 
netic attraction, because both are positive to each other, or 
both negative ; but one fully masculine and the other 
feminine will be powerfully attracted to each other. 

Falling in Love is perfectly explainable on this mag¬ 
netic theory, but on no other. To meet at a party, in 
church, or steamboat, and instantly, on sight, mutually 
become perfectly 44 smitten,” 44 mashed,” 44 electrified,” 
44 enamoured,” 44 Love-struck,” 44 dead in-Love.” Mutually 
44 delighted ” is too tame to express their passion; for their 
delight in each other is ecstatic. Each electrifies the other 
from head to foot, physically and spiritually. Neither ever 
felt anything like it. Their two entities rush together and 
blend like positive and negative galvanic, forces, enraptur¬ 
ing both. Their very proximity thrills each other, because 
their magnetisms are interchanged through air Each spell¬ 
binds and is spell-bound by the other. Both embarrass 
and are embarrassed by the other, perhaps too much for 
utterance. Both were full of this Personal Magnetism, 
which both gave off and received from the other. 

ALL MEN, ALL WOMEN HAVE SOME of this 
Personal Magnetism. 

If two of opposite sex are well charged and take hands, 
each can distinctly feel a magnetic current streaming up 
their own arms and shoulders ; each giving and receiving 
it, to their mutual benefit. This male and female magnet¬ 
ism is the soul of gender, and its interchange, in which 
loving consists, is Nature’s creative instrumentality. 


HOW TO WIN, 


56 


Novels describe it ; but what predecessor or contem¬ 
porary has ever before ever touched its analysis? Mark 
how many love Facts it explains and lessons it teaches. 

Throw yourself, O courting youth, upon your own 
interior sense of propriety and right, as to both the begin¬ 
ning and conducting of courtship, after learning all you can 
of Personal Magnetism and have no fears as to results, but 
quietly bide them, in the most perfect assurance of their 
happy eventuality! 

CULTIVATE AND MANIFEST WHATEVER 
QUALITIES YOU WOULD AWAKEN. You inspire 
in the one you court the precise feelings and traits you 
yourself experience. This law effects this result. Every 
Faculty in either awakens itself in the other. This is just 
as sure as gravity itself. Hence your succefes must come 
from within, depends upon yourself, and not the one courted. 
MEN can learn in just what attributes in them “take” 
with women in general, and their own admired one in par¬ 
ticular ; while women are told in what traits in them awaken 
masculine appreciation and Love. 

ANY MAN WHO CAN BEGIN to elicit any woman’s 
Love can perfectly infatuate her more and more, solely by 
Personal Magnetism ; and all women who once start a 
man’s Love—no very difficult achievement—can get out of 
him, and do with him, anything possible she pleases. The 
charming and fascinating power of serpents over birds is as 
nothing compared with that a woman can wield over a man 
and he over her. Ladies, recall your Love heyday. You 
had your lover perfectly spell-bound. He literally knew 
not what he did or would do. 

The love-making art which can effect all this and much 
more, thus becomes well worth knowing ; yet is one of 


OR SURE SECRETS OF SUCCESS. 


57 


44 the lost arts.” Since the art of gallantry is thus valuable, 
how much more that of Love-rnaking?—only its perfection. 

DISSEMINATING SCIENTIFIC KNOWLEDGE 
concerning this much joked-about subject of Love-making 
thus becomes a work of philanthropy and social reform far 
transcending all others. 

Why not give and take lessons in courtship as much 
as in music or grammar? Is it less important? Parents 
should teach their children early, and those taught 44 by sad 
experience ” should instruct those not yet maritally spoiled. 

ABOUT WINNING THE AFFECTIONS OF THE OPPOSITE 
SEX, AND A HAPPY MARRIAGE. 

It would be a waste of words to insist on a truth which 
all sensible people admit without argument, that marriage 
is the natural relation of the sexes. Ever since the begin¬ 
ning of time, the philosophers, sages, historians, romancers 
and poets have endeavored to explain the subtle, mysteri¬ 
ous influence which draws or inclines two of the opposite 
sex toward each other in a mystic unity of mutual prefer¬ 
ence and favor, until in the expressive language of Holy 
Writ, 44 the twain become one flesh.” Mingling with the 
first breezes of Paradise, laden with the first fresh perfumes 
of Eden, glowing with the beauteous hues of Eve’s first 
blush when Adam whispered words of rapture in her ear— 
one sentiment, one passion pervades all animated nature, 
which the whole world recognizes by one sweet word only 

_and that word is love. The inspired poets have vied 

with each other for many ages in profusion and opulence of 
description endeavoring to convey in language the peculi¬ 
arities of intense affection—the thoughts which crowd the 


58 


HOW TO WIN, 


brain when proffered love, accepted and requited, is sealed 
by “one long kiss, the kiss of youth and love.” But, 
while we know that there are very many separate existences 
which naturally glide together—as naturally as moon¬ 
beams meet the sea—yet there are innumerable instances 
of those whose blissful experience after marriage shows that 
they were manifestly intended for each other, and made to 
make each other happy; and still, were it not that some in¬ 
fluence, unknown to one of them, had brought them to¬ 
gether, they would forever have remained unmarried. And 
I will here state, since there are thousands who are prob¬ 
ably unacquainted with the fact, that there is now claimed 
to be a Secret of winning (for any one who may wish) the 
sincere and unchanging affection of any one of the opposite 
sex whose love may be desired. This extends not only to 
the single of either sex who love and would have that love 
returned, with a view of being united in wedlock; but it is 
also equally potent to reconcile and make happy those who 
have loved, wooed and married, and between whom there 
may be unhappy differences, quarrels, or matrimonial cool¬ 
ness and dislike. Personal Magnetism enables the opera¬ 
tor to acquire the necessary controlling, positive mind, 
while the one on whom it is to be tried, and whose affec¬ 
tions or confidence you wish to gain, being ignorant of the 
operator intending to subject them to this mighty influence 
is, as a matter of necessity, quite passive, and easily con¬ 
trolled, receiving an impression of love, esteem, confidence 
or respect, by the use of which men and women can gain 
the sincere and undivided affection of each other perma¬ 
nently, and that is all that ought to be required. In love- 
matters, therefore, it should never be used with improper 
motives. A poor male may quickly win the permanent af- 


OR SURE SECRETS OF SUCCESS. 


59 


fections of, and marry a wealthy lady upon whom he may 
rest his affections, and in spite of any resistance. And so 
may a lady thus win a husband, and this, I say, is enough, 
without using this wonderful combination of natural forces 
for licentious or improper motives. But I am advising 
the people to do good—I really have no other object 
in offering personal magnetism to the public. I know, 
from a profound experience, that these arts will do much in 
establishing among men the sublime doctrine of “ love one 
another,” or, which is the same thing, “ love thy neighbor 
as thyself.” 

You can be successful in all matters regarding busi¬ 
ness, courtship, marriage, etc.; how a man can obtain the 
love of a woman, or the woman that of the man; how to 
make any one act just as you desire them to do; also, how 
to accomplish all wonderful things. 

It speedily dispels all nervous fear, awakens the slug¬ 
gish lover, quickens the unappreciating friend, removes the 
bashfulness of the maiden, develops the heart-strings equal 
to love, makes the rough path of peevish nature even, and 
opens in each breast a little heaven. To wives who feel or 
fear their husband’s love decay, it commends itself beyond 
all words. To lovers, or those who would be loved, its si¬ 
lent influence is hourly exerted with the happiest results. 
Its effects are irresistible. To those who mourn an absent 
dear one its effect is like a soothing balm. No walk in life 
so gloomy, no nature so uncouth, no heart so pulseless, as 
not to acknowledge the sunshine of its presence. 

It has often been said personal magnetism can be used 
for bad or wicked purposes. To this I would say, so can 
everything else in nature; fire can be used to destroy prop¬ 
erty, poison to destroy life, wine and spirits to intoxicate, 


60 


HOW TO WIN, 


and so ori. But this is no argument We should not be 
restricted in their proper use, or discard them because of 
their sometimes dangerous properties. Personal magnet¬ 
ism cannot be used for evil purposes more than any other 
science. A good, correct person will not use any thing 
improperly, and a bad one can only be restrained by the 
fear of the consequences which civilization and law impose 
on evil doers. 

The great cause of unmarried adults in Christian com¬ 
munities is owing to the difficulties young people experi¬ 
ence in endeavoring to procure partners. There is, in fact, 
ho bachelor who has been so from choice, and, in nine out of 
ten cases, the reasons he will give you for his celibacy are 
not the true causes. 

By far the greater number of old bachelors has been 
occasioned by circumstances which have kept them aloof 
from female society, or the bashfulness which would never 
permit them to bring a lady to the simple answer of “ Yes ” 
or “ No.” 

I have known young men with every advantage of 
person and fortune to be deeply in love, but who, in conse¬ 
quence of their backwardness in revealing their passion, 
have waited until some person without the moiety of their 
deserts, but with a stock of assurance, carried away the ob¬ 
ject of their affections. 

Again, ladies are obliged to remain single for the 
want of an opportunity to procure husbands. This is gen¬ 
erally owing to the selfishness of parents, who exclude 
young men from their house, except those too insignificant 
to win their daughter’s affections, till at last the lady is 
compelled to remain single or favor her inferiors. 


OR SURE SECRETS OF SUCCESS. 


61 


Homeliness of person is never the cause of want of 
partners, for every age has its model, and fancies are as 
various as are the peculiar notions of individuals. 

Although, as I have previously remarked, personal 
beauty is not essential to a successful conquest, cleanliness 
and “ a careless comeliness with comely care ” most unmis¬ 
takably are. No lady would admire a slovenly swain, with 
a bad breath and dirty teeth; and with a gentleman vice 
versa. It is decidedly unromantic to press even very 
pretty lips in the ardor of a kiss, if the ivory they curtain is 
coated with a yellow incrustation, which gives a sewer fra¬ 
grance to the breath. 

Women are very often led away by the belief that the 
possession of beauty is indispensably necessary to win the 
love of man, but this has been proved to be a very erro¬ 
neous idea. 

That beauty is all-powerful to attract no one will at¬ 
tempt to deny, and in society the owner of the fairest face 
undoubtedly gains the largest share of admiration, but the 
admiration is not love, and the man who has been a devoted 
worshipper at beauty’s shrine for years, very frequently at 
last falls really and passionately in love with a girl whose 
plainness of feature makes it a matter of wonderment to 
the world as to what he could possibly have seen in her to 
admire, and yet this is not by any means an uncommon in¬ 
stance. 

u Beauty is but skin deep ” is a saying, the truth of 
which no one will deny, and if a woman depends upon her 
beauty alone to retain her husband s love she holds that 
love by a frail thread indeed, and the day may not be far 
distant when the good looks upon which she prides herself 
jnay be lost. 


62 


HOW TO WIN, 


We do not wish our fair readers to suppose we do not 
admire beautiful women, nor should we attempt to censure 
those who strive to improve their appearance; rather, on 
the other hand, should we advise that every effort should be 
tried to do so, for in many instances, women after marriage 
lose a great deal of the desire they formerly possessed to 
look as well as possible in their husband’s eyes. 

Beauty alone, though it may attract attention, nay^ 
inspire love, cannot retain a heart by its power alone. It 
is well known that the handsomest men are not always 
those who are most admired by women; it is Personal 
Magnetism, not looks, that is attractive to the fair sex, and 
it is the same with men. 

The science of Personal Magnetism thus presented is 
the first development and presentation of such a science. 
Fragmentary, incomplete and incorrect investigations of 
portions of this field of science have heretofore produced 
sciences and theories which have been called Cerebral 
Localization, Animal Magnetism, Hypnotism, Delsartian 
Philosophy or Psycology. We correct the errors of these 
systems and add new sciences, making a harmonious 
whole. 

A knowledge of this wonderful power will be of im¬ 
mense value to all classes. The merchant in selling goods 
and gaining the confidence and good will of the community. 
To the lover, to gain the affections of his sweetheart; and 
the ladies, to secure the love and esteem of men. We tell 
you how to proceed in order to best accomplish these re¬ 
sults. We are pleased to say that the plan of instruction 
followed, which we believe to be the best possible one, 
while it produces the results desired, it at the same time 
develops the health and character of the student. 


6: 


OR SURE SECRETS OF SUCCESS. 


Old age seldom mars personal charms if the cycle of 
time has not robbed his or her natural adornments. Let 
him, therefore, who woul J win the fair hand of the lady he 
loves, in addition to a proper comeliness of apparel, endea¬ 
vor to show a manly face, a cleanly mouth, and an unblem¬ 
ished skin. A female, too, should avail herself of every 
invention of art to preserve those ornaments which the God 
of Nature originally bestowed upon her. 

Do not hastily misjudge and despise small matters. 
Trifles, my friends, are not to be despised with impunity, 
for they oftentimes make or mar a human being’s destiny. 
We know that all great discoveries and inventions have 
been originated by the merest of trifles, the paltriest of ac¬ 
cidents. An apple falling suggested to Sir Isaac Newton 
his invaluable discovery with regard to the laws of gravita¬ 
tion. The telescope was suggested by the accidental 
placing of a couple of pieces of glass together in an opti¬ 
cian’s shop, and a careless examination of them in that acci¬ 
dental position by a lounging apprentice boy. Trifles form 
the material of evervthing vast. The coral reefs and is* 
lands of the seas are the work of animalculae scarcely per¬ 
ceptible to the naked eye. The globe itself is formed of 
atoms. If you disregard trifles you will never become 
prominant or important in any degree, but will vegetate 
like a plant, and die alone, unloved and uncared for. Life 
is no trifle, but it is a conglomeration of trifles. Look, 
therefore, upon the “ day of small things ” with a watchful 
an earnest and a curious eye. A spark fires a train of gun¬ 
powder and blows up a city. A mouse, remember, freed 
the netted lion. In all the little details and minutiae which 
] am constrained to relate to you, and impress upon your 
attention, there lurks a great consequence—there lingers 


fi4 


HOW TO WIN, 


a gigantic end. It is happiness; that which, to the unre* 
flective and the ignorant, seems an unattainable shadow. 
But there is nothing so easily obtained, if pursued in the 
right way, as happiness. The old saying has it, “ keep 
your feet warm and your head cool and defy the physician.” 
There is an equal amount of substantial truth in my theory, 
viz.: preserve your health, acquire Personal Magnetism, 
win the woman you love, if possible, and make yourself as 
agreable in looks as care and ingenuity will allow you. 
This will enable you to win and retain the affections of the 
one you adore, and will make you hosts of friends beside. 
What more is requisite to attain perfect contentment. How 
strange it is that simple truths, so plain and ingenuous that 
a child can appreciate them to their full extent, escape the 
knowledge of nine-tenths of mankind! How remarkable 
that the first intimation you have ever had of their force 
and value is received from the pages of this humble vol¬ 
ume! Verily, we walk in darkness in the midst of light! 
Aaron Burr, one of the greatest of reprobates, completely 
and most desperately infatuated a great number of the 
“first,” most aristocratic, refined, intelligent, and pious 
ladies; rendering them literally beside themselves, and 
always enamoured every lady he met. His biographer has 
more than once advertised to publish the love-letters Burr 
received from these ladies, which were the most melting 
and loving imaginable, but was each time deterred by 
threats that if he did he would be murdered. They well 
remembered how spellboud Burr had rendered them, and 
how exstatic their expressions of Love. Why? Simply 
because the extreme and intensity and power of Personal 
Magnetism in him enamoured them. Here is a masculo- 
feminine law. We have given its rationale. 


OR SURE SECRETS OF SUCCESS 


65 


Natural laws govern all Nature, and reduce all they 
govern to eternal right. Therefore Love, by being one of 
her departments, is reduced by its governing laws to the 
same scientific rules to which mathematical and other 
natural laws reduce whatsoever appertains to either. 

COURT SCIENTIFICALLY THEN, all ye who 
court at all. Bungle whatever else you will, but do not 
dare bungle courtship: because its right management will 
conduct all to that happiest issue of life, a happy marriage; 
whilst its wrong is commensurately disastrous. Its august 
mission is to establish between two that eternal affiliation 
which will ever constitute them “ one flesh ” cement each 
other’s affections past all possibility of future rupture; and 
render them one in object, doctrine, feeling, spirit, every¬ 
thing. 

ITS BEGINNING is equally regulated by these 
laws; so that all the power wielded by Love over man 
barely admeasures the blessings conferred by its right 
initiation, and the miseries inflicted by its wrong. Indeed, 
its first stage is by far its most eventful, for good and evil. 
When begun and conducted just right it waxes better and 
better; but worse and worse when started wrongly. SO 
COMMENCE BY RULE, and learn how beforehand. 
Personal Magnetism as taught by us, should be your guide. 

Generally speaking, both sexes are desirous of enter¬ 
ing the matrimonial state; but, considering the hundreds of 
thousands who wear out a lonely and miserable existence 
as old maids and bachelors, it becomes quite evident that 
there is something wrong in the existing state of society, 
which debars so many respectable persons from marital 
felicity, and the remedy for all these disappointments we 
undertake to point out, and that remedy is Personal Mag- 


66 


HOW TO WIN, 


netism, one of the most simple and wonderful sciences in 
mental nature, enabling the possessor of it to fascinate, 
control the mind and win the love and affection of an¬ 
other. It is very simple and easily performed, and is as 
RELIABLE AS ANY OTHER KNOWN PRINCIPLE OF SCIENCE. It 
is nothing new, as many suppose, but was known and prac¬ 
ticed centuries ago, though looked upon as the effects of 
magic and supernatural agency, and it has only been 
within the last few years that this extraordinary power has 
been rightly understood and reduced to the unerring 

PRINCIPLES OF SCIENCE. 

We claim that this science is the principle of all at¬ 
traction. We also claim to possess the ability of impart* 
ing to others this power of fascination, and enable either 
sex, arrived at the age of puberty, to fascinate and win the 
undying love and affection of another. Faithless lovers 
can thus be reclaimed, friendships cemented, confidence 
established, and general happiness secured. The condi¬ 
tions are simple and easily understood, so that any ordin try 
intelligent person may comprehend, acquire and exert 
this extraordinary power, and gain the affections, love, conr 
fidence and esteem of another, making that person love and 
admire you more than any one else in the world. 

This no is “ abstract theory,” but a reliable 
SCIENCE, producing these results as a matter of neces¬ 
sity, the success of which WE WILL GUARANTEE. A 
moment’s reflection will clearly show the great and CER¬ 
TAIN advantages that can be obtained through a knowl¬ 
edge of this wonderful science. 

It may be asked if all are possessed of this science, why 
are not all successful. I answer, all are possessed of, but 
few are aware of it, and of course do not understand its use, 


OR SURE SECRETS OF SUCCESS. 


67 


Sympathy often produces a strong attraction between 
two persons who see each other for the first time. Neither 
of them can explain it, but both feel it, and thus love at 
first sight is no fancy, but a reality. It arises from a pleas¬ 
ing correspondence between the magnetic influences of the 
parties, and, when this is the case, it is as durable as 
strong. Nay, it is well known that there are many persons 
who frequently quarrel after being long together, yet are 
quite wretched if separated, and infallibly come together, 
till a new quarrel again forces them asunder, again to feel 
miserable apart. 

Not only do such sympathies exist, but there are an¬ 
tipathies equally strong. Every one must have seen or felt 
the repulsion exercised on himself or others by certain individ. 
uals, which, even in spite of reason, often continues for life. 

There are many who possess, either naturally or 
through cultivation, an abundance of Personal Magnetism, 
which renders them irresistibly winning, and this charm is 
not derived from mere beauty, for it is not an unusual case 
to find a beautiful person lost to a certain extent beside 
one who is possessed of the charm we speak of. 

By following our instructions as given in rules for 
acquiring and exerting Personal Magnetism, lovers will be 
rewarded with that greatest blessing—true love on the 
part of those upon whom they have cast their affections; 
and a life of domestic happiness will reward them. 

We could never weary of dwelling upon this theme, 
knowing as we do the importance which attaches to it, for 
the subject cannot be overrated, and where true love exists, 
there, undoubtedly, will a happy home be found, and the chil¬ 
dren of such a union will grow up to respect those who have 
shown such wisdom in the management of their own affairs. 


CHAPTER V. 


HOW TO SUCCEED IN SOCIETY. 

“ Society is now one polish’d horde, 

Form’d of two mighty tribes, the Bores and Bor’d.” 

—Byron . 

I N society, each individual is esteemed in proportion 
to the pleasure he bestows on others; or, in other 
^ words, to the extent he renders himself agreeable ; and 
hence, every person desires to possess as pleasing an address 
and manner as possible. We are conscious of pleasure 
when we listen to refined conversation, or behold elegant 
manners, or when we think others observe them in our¬ 
selves. This pleasure is the origin and chief bond of polite 
intercourse. The elegant and refined are always sought by 
those of like sentiments, because both are mutually made 
happier. As has has been well said, “ good manners are a 
perpetual letter of introduction.” 

On the other hand, want of politeness is always re¬ 
garded as discreditable. Wealth or family influence may 
introduce an unpol'shed person to the cultivated, but he is 
simply tolerated, not welcomed. He is not welcomed, be¬ 
cause he cannot add to their peculiar pleasure. And more 
than this, the rudeness and awkwardness of the ill-mannered 
strike so harshly upon refined sensibilities as to be positively 
disagreeable. The exclusiveness, therefore, of polite society 
is nothing more than the exclusion of those who are likely 

68 





SURE SECRETS OE SUCCESS. 


69 


to add nothing to its pleasure, or whose rudeness would 
destroy it. The doors to social elegance are open wide, 
and a welcome awaits every one who is capable of aug¬ 
menting social pleasure. 

But there is much indistinctness and error in the pop¬ 
ular opinion of the nature of politeness, and consequent 
misapprehension of its proper culture. It is regarded more 
as a gift of nature than as an acquirement obtained by 
effort; more as an accomplishment of body than of mind. 

We shall find, however, upon examination, that polite¬ 
ness is as truly an acquisition to be gained by study and 
effort, as is the ability to produce good music. In either 
case the natural talent may be more or less developed, but 
in both alike must there be a clear knowledge of principles, 
and the application of them with faithful and assiduous 
practice. To look for politeness from the careless and in¬ 
attentive, is as irrational as to look for music from one that 
never touched an instrument. 

Politeness is good-nature expressed with refinement. 

From this definition it appears that politeness in¬ 
volves two elements—a state of mind and a mode of ex¬ 
pression. 

It is a mistake to consider politeness as having refer¬ 
ence only to the mode of expression or address. That mere 
ceremonious attention, however unexceptionable, is not ac¬ 
cepted as genuine courtesy, is evident from the terms ap¬ 
plied to it. It is characterized as hollow, insincere, or 
forced. We accept nothing as courteous which is wanting 
in heart, nothing done for mere show. Every act which 
would lay claim to being polite must be prompted by an 
obliging disposition. 


?0 


HOW TO WItf, 


To acquire this good-nature, this obliging disposition, 
some attention to our modes of thought and feeling is 
requisite. 

One of the first elements of good-nature is generosity— 
a regard for others. A generous nature esteems the happi¬ 
ness of another equally with its own ; and where all have a 
common right, is willing that others should share equally 
with itself. It cannot enjoy a pleasure purchased at the 
expense of another. Whilst seeking its own happiness, it 
cannot be unmindful of that of its fellows- It stands in 
entire contrast to the spirit which is ever looking for self ; 
which never cares for others, never‘sacrifices a pleasure in 
their behalf, never accommodates itself to others ; which 
wants the first, the best, and the most; which loves “the 
uppermost rooms at feasts, and chief seats in the syna¬ 
gogues.” Such a spirit is utterly repugnant to true notions 
of politeness. We can grant no approval to actions 
begotten of such sentiments, however graceful and punc¬ 
tilious. 

But more than this: true generosity is not satisfied 
with simple justice, with merely giving others an equal 
opportunity ; it takes a pleasure in assisting them in their 
purposes and pursuits. It is not indifferent to the success 
or failure of an individual, because a stranger ; it is re¬ 
gardful of the wan.s of the weak, the infirm, and the help 
less; and finds its own reward in the attempt to make 
others happier. 

Such generous consideration for others always chal¬ 
lenges our admiration and esteem. We feel it to be the 
offspring of a noble heart. It needs but to express itself 
gracefully to win the meed of true courtesy. 


on SURE SECRETS OF SUCCESS. 


71 


We must exercise ^ue care, however, that this interest 
for our fellow-beings does not degenerate into inquisitive¬ 
ness or meddlesomeness. Assisting them in their present 
circumstances does not imply any right of inquiry into their 
personal history or their future plans. Who an individual 
may be, what his business, whence he came, or whither he 
is going, is no part of our concern, unless such information 
is directly connected with the assistance we propose to 
render. 

If a gentleman should assist an invalid or a lady in 
alighting from a rail-car, he might with great propriety ask 
if he could be of any further service; but it would be 
great rudeness, on no other acquaintance, to make inquiry 
as to their names or business. 

Learn not to be disturbed at the minor faults of in¬ 
dividuals. No human being is perfect. We have our 
faults, others have theirs. We must excuse, as we hope to 
be excused. We shall every day meet many disagreeable 
things, even in our best friends. It is a great lesson to 
learn not to see them. 

Special care should be taken never to observe personal 
deformities or defects. A person may unfortunately pos¬ 
sess some irregularity of shape, of limb or face, or some 
peculiarity of manner or speech. To permit our attention 
to be drawn to any such singularity is highly discourteous, 
while to make it the subject of remark, would be an inex¬ 
cusable incivility. 

Polite society is concerned only with the good, the 
desirable, and the agreeable in persons and circumstances : 
the discovery of faults and errors, and their correction, is 
not its province, but rather that of the tutor and the mor¬ 
alist. 


72 


HOW TO WIN, 


The second point to be considered is the attainment of 
refined expression or address. 

One of the most important considerations in this re¬ 
spect is artlessness, or naturalness. Simple and unaffected 
language and manners are always pleasing. We should 
aim to say what seems fitting to the time and place, in the 
easiest and simplest way, selecting the best and most deli¬ 
cate words in good use ; or if anything is to be done, to do 
it in the readiest, quietest, and most unobtrusive manner. 

Especially is display to be avoided—the saying or 
doing of anything to attract attention. High-sounding 
words, lofty expressions, great parade of learning, or flourish 
of manners, are accepted as evidence, not of good culture, 
but of want of it. Many a youth has been spoiled by trying 
to appear big ; aud many a Miss, by trying to appear nice. 
The one leads to a ridiculous pomposity, the other to a silly 
affectedness. It is unobtrusive worth, not glitter, that wins 
everlasting esteem. Never attempt to appear any thing 
more nor better than you are. Be your best, and then do 
your best. 

If we would learn the use and command of refined ex¬ 
expression, we must practice it constantly in our daily in¬ 
tercourse. It is idle to think of being polite in the parlor 
to guests, if we are not so to our companions in our 
private apartments. If our common modes of address are 
rude and unpolished, if our language is low or vulgar, all 
attempts at elegance will be but awkward and ill concealed 
efforts to appear what we are not. Make it a rule to be as 
decorous towards friends and home companions as you 
desire to be to strangers and guests. 

Regard well the language and manners of those whose 
society seems particularly agreeable. Notice their modes 


OR SURE SECRETS OF SUCCESS. 


73 


of thought, their happy turns of expression, their readiness 
to find some good in every individual and occurrence, the 
ease with which they adapt themselves to the peculiarities 
of every one, the pleasure which every little attention gives 
them, and their avoidance of fault-finding or criticism. By 
accustoming ourselves to observe these excellencies in 
others, we shall learn to imitate them in our own conduct. 

If the laws of reason, decency,'and civility have not 
been well observed amongst your associates, take notice of 
those defects for your own improvement; and from every 
occurrence of this kind remark somethin^ to imitate or to 
avoid, in elegant, polite, and useful conversation. Perhaps 
you will find that some persons present have really dis¬ 
pleased the company, by an excessive and too visible an 
affectation to please; that is, by giving loose to servile 
flattery or promiscuous praise: while others were as ready 
to oppose and contradict everything that was said. 

Some may have deserved just censure for a morose or 
affected taciturnity, and others have been anxious and care¬ 
ful lest their silence should be attributed to a want of sense, 
and therefore they have ventured to make speeches, though 
they had nothing to say which was worth hearing. Perhaps 
you will observe that one was ingenious in his thoughts, and 
bright in his language, but he was so full of himself that he 
spoke too long, and did not allow equal liberty or time to 
his associates. 

You will remark that another was full charged to let 
out his words before his friends had done speaking, or 
impatient of the least opposition to any thing he said. You 
will remember that some persons have talked at large and 
with great confidence of things which they understood not. 
and others counted everything tedious and intolerable that 


74 


HOW TO WIN, 


was spoken upon subjects of their sphere, and they would 
fain confine the conference entirely within the limits of 
their own narrow knowledge and study. The errors of 
conversation are almost infinite. 

By a review of such irregularities as these you may 
learn to avoid the follies which spoil good conversation, or 
make it less agreeable and useful. By degrees you will 
acquire that delightful and easy manner of address and 
behavior which will render your company everywhere de¬ 
sired and beloved. 

PRACTICAL HINTS ON BEHAVIOR. 

Propriety of deportment always has reference to the 
occasion and the person with which it is associated. What 
may be entirely suited to one occasion, or to one person, 
may be quite out of place under other circumstances. 

I. Behavior towards Superiors. 

First. Towards the Divine Being . 

All civilized beings recognize the goodness of the 
Giver of life and all its blessings. They recognize, also, 
the sentiments of thankfulness and gratitude as among the 
noblest implanted in the human heart. Worship is our 
expression of this grateful feeling. Its modes may be 
various, according to the differing tastes and judgments of 
men; but in every case it is the expression of the same 
sentiment. And hence, whatever may be the form, it has 
always, everywhere among enlightened people, been entitled 
to the highest respect. 

1. Let whatever may seem to you most appropriate as 
worship be done with decency and becoming attention. To 


OR SURE SECRETS OF SUCCESS. 


75 


engage in conversation during a service of prayer, to gaze 
around over the audience, or to sit or lounge upon the floor 
under pretence of kneeling, are violations of the decencies 
of the occasion. 

2. Let the acts, the forms, the ceremonies of others, 
even those distasteful to yourself, be treated with the same 
respectful consideration you ask for your own. You may 
not see the propriety of “ immersion,” of “ the mourners’ 
bench,” of “ sprinkling holy water,” or of the “ rite of con¬ 
firmation,” yet if you assemble with those that do, these 
ceremonies are entitled to the same regard you pay to those 
of your own faith. 

3. It is also manifestly a dictate of propriety never to 
disturb an assembly for worship by entering late, or by 
leaving before the audience is properly dismissed. 

Second. Towards Parents. 

1. Always sustain the honor, the dignity, and the good 
name of your parents. Let it be understood by all, that 
you intend to pay deference to their wishes, that you never 
consent to do what they will not approve. Ever remember 
that the truest friend you have ever had, or perhaps ever 
will have, is your mother. 

2. Let your address be respectful. When childhood’s 
tender papa and mamma give way in advancing years, let 
it be to the worthy and always welcome father and mother. 

3. Consider how often they have denied themselves 
pleasures for your happiness, and how incessantly they have 
toiled for your comfort, and seek to show that you are 
neither unmindful of it, nor ungrateful for it. Reward their 
parental love and care by your filial regard. 


76 


HOW TO WIN, 


Third. Behavior towards Equals. 

First. Companions. 

The first consideration among associates or companions 
is that of equality of rights and privileges. No one can 
claim more than another. All stand upon the same foot¬ 
ing. From this it is evident that we should ask nothing of 
others which we would be unwilling to grant them; nor do 
to them what we would be unwilling to have them do to us. 

2. Where only one of several can enjoy some special 
privilege, we should not selfishly claim it or seek to secure 
it for ourselves. That is a very ill disposition, but a far too 
common one. There are many persons who will join no 
enterprise if they cannot have a prominent place—who 
will lend no aid to any scheme if their advice is not fol¬ 
lowed. 

3. Consider that each one’s opinions and wishes are 
entitled to the same regard as your own. Hence if any 
plan of action is agreed upon, even though you did not 
think it the best, give it the same cordial support as if your 
counsel had been followed. 

Fourth. Toicards Brothers and Sisters. 

There are few relations in life that afford a serener joy 
than that of brother and sister; and yet there are few that 
so often yield no more. Many brothers are given to teas¬ 
ing or vexing their sisters, on account of their timidity, 
their acquaintances, or for some other equally unimportant 
reason. On the other hand, 

1. Brothers should remember that their privileges, 
their strength, and their opportunities are much greater 
than those of their sisters, and that, therefore, they should 
aid them in all their plans of pleasure, or improvement. 


OK SURE SECRETS OF SUCCESS. 


77 


Assist them to visit every place they desire, even if you 
have to remain at home, for at best their opportunities will 
be greatly less than yours. 

2. Converse freely with them upon their affairs, and 
give them your cordial sympathy. Their wishes and prefer¬ 
ences will often be unlike yours; but they will be gratified 
with your interest and counsel, when given in a friendly 
spirit. 

3. Sisters should invite this kindly sympathy, and 
repay it by renewed expressions of sisterly affection. 
Brothers are always gratified by the kind regard of a sister, 
and yield more readily to its gentle influence than to almost 
any other. 

Fifth. Towards the Weak and Infirm . 

Providence has allotted our gifts variously. Some are 
strong, others are weak; some are vigorous, others feeble. 
The strong and healthful possess many advantages: they 
can go wherever they please, enter upon any pursuit, and 
try every resource of happiness. The feeble can hope for 
many of these, only as aided by the stronger. Hence— 

1. Where enjoyment can be extended to but one, it 
should always be yielded by the stronger to the weaker. 
As in case of a ride or attendance at a pleasure-party, if 
but one can go, it should be the one whose health or circum¬ 
stances permit such pleasures least frequently. 

2. When there is some personal inconvenience to be 
suffered, and but few can be exempt, these should be of 
those least able to bear fatigue. Thus in an overcrowded 
car. seats should be tendered to the aged, the maimed, and 
the infirm. 


78 


HOW TO WIN", 


Sixth. Towards the Brute Creation. 

No noble, generous heart ever needlessly gives pain to 
a dumb animal. Much of our treatment of innocent and 
harmless creatures is brutal, cruel, and without excuse or 
palliation. Such is the overloading of beasts of burden, 
overdriving them, whipping and beating them when the 
task is beyond their strength, inciting animals to fight, as 
dogs and game-cocks, or the killing or wanton torturing of 
innocent and harmless animals. No young man that looks 
forward to a high and honorable career in life will ever de¬ 
base himself by cruelty. Brutality and nobleness keep no 
companionship. 

Reason and the sense of right were bestowed upon man 
that he might be the protector of these lower orders of 
creation, not the oppressor. It is our duty to see that they 
suffer no harm at our hands. 

Seventh. Behavior in Public. 

First. In Public Assemblies. 

Endeavor to be in season, so as not to trespass upon 
public attention by entering late; and when such entrance 
is unavoidable, use the utmost care to make it unobservant 
and unobtrusive. Never leave but upon the most impera¬ 
tive reasons, until the proper dismissal of the audience. 

At a musical entertainment, to converse or otherwise 
distract attention during the music, would be rudeness. 
Eighth. In the Street. 

Let your deportment be quiet and unostentatious, your 
conversation in a subdued undertone. Loud talking or 
violent gesticulation in the street is incompatible with 
delicacy and refinement. Do not gaze at oddity of dress 
or peculiarity of persons. Learn to look without staring. 


OR SURE SECRETS OF SUCCESS. 


79 


Ninth. Behavior in Society. 

First. In the Parlor. 

1. The very nature of a formal gathering or party pre¬ 
cludes all idea of special association. Conversation and 
attention should be distributed among all alike. There 
should be no separate groupings, no cliques, no favoritism. 
It should be the care of each to see that no one is neglected 
or left alone. 

2. It is a misapprehension that we are at liberty on 
such an occasion to speak only to those to whom we have 
been introduced. The invitation is, of itself, a sufficient 
introduction to every one present; and each one is expected, 
without further formality, to enter at once into conversation 
with those about him. 

3. Be ready to contribute your share to the general 
enjoyment, without repeated or urgent solicitation, whether 
it be to sing, to play upon an instrument, or to take part in 
some game or amusement. 

4. Consider it a part of your duty to make the occa¬ 
sion agreeable and pleasant to all. You should go not so 
much to be gratified yourself as to contribute to the grati¬ 
fication of others. Society is for the pleasure of all, not 
the few. 

5. Whisperings and private communications are re¬ 
garded as offences against decorum. There are also many 
little disagreeable habits, against which we cannot too 
sedulously guard: such as putting the hands into the 
pockets; drumming with the hands or feet; whistling; 
standing with the back to the fire, or with the hands be¬ 
hind the back under the coat; scratching the head; paring 
or cleaning nails; picking the nose or ears; blowing the 


80 


HOW TO WIN, 


nose; spitting; yawning; and many others of similar nature, 
which will suggest themselves to the thoughtful. 

Tenth. At Table . 

The first requisite at a table is neatness of person and 
apparel, and delicacy of intercourse. 

2. Polite attention to those near you, to assist them to 
whatever they may desire, and to see that they are not left 
uncared for. Nothing is more awkward than to sit beside 
one who is so intent upon his own gratification as to be 
regardless of the wants of others. 

3. Let the conversation be light, cheerful, and abun¬ 
dant. Avoid all unpleasant and disagreeable topics, and 
all 'upon which there may be much diversity of opinion. 
The heat of discussion and argument are not suited to the 
occasion. 

4. Use the knife for cutting only, never carrying it to 
the mouth under any circumstances. Never use the tooth¬ 
pick at table, unless something should become painfully 
lodged in a tooth, and then with the utmost unobtrusive¬ 
ness, and with the mouth covered. 

5. Never insist upon a person being helped to more, 
nor to certain dishes; nor make any observations upon their 
preferences, nor that they have eaten little or much. Be ob¬ 
servant that all are abundantly supplied, and then leave them 
free to the exercise of their own choice and taste, without 
comment or allusion. 

6. Many little irregularities, which elsewhere would be 
of trivial importance, become at table unpleasant or dis¬ 
agreeable. Use, therefore, the greatest care that your man¬ 
ners and habits be pleasing and acceptable. Carelessness 
and want of propriety at the table are unaprdonable. Scru¬ 
pulously avoid, every ill-seeming habit,—such as eating 


OR SURE SECRETS OP SUCCESS. 


81 


with rapidity; stuffing the mouth; taking with the mouth 
full; sipping tea or soup with a guzzling noise; chewing 
with the mouth open; crunching; gulping, picking the 
teeth with the fork or fingers; wiping the mouth with the 
hand,—and the like. 

Behavior in the Home Circle. 

1. Each individual has an intellectual and physical con¬ 
stitution peculiar to himself. His disposition is not wholly 
like that of any other person, and sometimes quite unlike. 
Hence the tastes, the pleasures, and the modes of play or 
thought of each one will differ more or less from those of all 
others; but so far as these peculiarities do not interfere with 
the enjoyment of others, they should be left without inter¬ 
ference. Each one should be left free to amuse and enjoy 
himself in his own way and at his own will. Elder brothers 
and sisters may advise, but should never attempt to control 
or dictate in amusements or harmless play. 

2. Be ready to enter into any sport or amusement that 
the others may desire, even if you do not particularly care 
for it yourself. Never permit a pleasure to be declined for 
want of assistance, if it lies in your power to afford it. 

3. Do not be inquisitive. Nover be prying into one 
another’s business. There are some persons who are never 
content if there is any thing, however unimportant, going 
on till they know all about it, and who sometimes take very 
questionable ways of finding out. Remember that an in¬ 
quisitive person is always feared and always unwelcome. 

4. Be no news-carrier: a busybody is always distrusted. 
Never permit any one to fill your mind with news about 
other people. Such a person will soon fill other people’s 


HOW TO WIN, 


minds with news about yourself. There is a homely, but 
truthful maxim —the dog that brings a bone will take a bone. 

5. Guard against fault-finding and censoriousness. Every 
one, even the mature and wise, make mistakes sometimes— 
the young very frequently; but it is an ill disposition that 
is ever ready to say, “ Didn’t you know any better than that!” 
M You have been very foolish.” The young are peculiarly 
sensitive to blame, and we should discriminate with the 
greatest care between malicious acts and inadvertent acts; 
and while we may blame the one, the other is to be coun¬ 
selled in kindness. 

6. One of the greatest lessons of all is forgiveness. We 
all sometimes do wrong towards our fellows and compan¬ 
ions, yet in our better moments we would gladly repair the 
wrong and have it forgotten. In this spirit should we for¬ 
get and forgive. Never treasure up any of those little 
trespasses which youth is so liable to commit, and which, 
after all, spring more from inexperience than evil intent. 

“ To err is human—to forgive, divine.” 

7. Finally, be kind, open-hearted, and generous, with 
a friendly word and a helping hand for every one. Kind¬ 
ness costs little and gains much. Be helpful to the aged, 
respectful to those in the prime of life, companionable to 
the young, and useful to all. And if at any time your life 
should seem monotonous or aimless, and without promise of 
usefulness, forget not the words of the Great Master, 
“ Whosoever shall give to drink unto one of these little 
ones a cup of cold water only, in the name of a disciple, 
shall in no wise lose his reward.” 

MODESTY is a wonderful virtue in the young; but it 
has no affinity (although many people assert the contrary) 


OR SURE SECRETS OF SUCCESS. 


83 


with bashfulness, which is a disease. The effects of this 
disease or wretched embarrassment are of more importance 
than nine hundred and ninety-nine readers out of a thou¬ 
sand imagine. Bashfulness assumes many varieties of form. 
In the young man it shows itself in a distaste for society, 
or rather in a fear to mix socially with his fellow beings, 
lest he should make some unfortunate blunder; in a per¬ 
petual awe of the female sex, which often prevents him 
from forming a matrimonial alliance where his chances may 
be good, and his heart most deeply engaged; in a nervous 
dread of speaking in public, which has kept in the dark 
many a good natural orator, and driven from the law courts 
innumerable men who might have become good forensic 
speakers, and as such reaped fame and fortune. The fail¬ 
ure to profit by the advantage of a good commercial con¬ 
nection, which by force of character and self-confidence is 
always to be had, is also too often the result of the same 
affliction. Hence it is that many a man drudges his life out 
as a clerk, salesman or bookkeeper, who by proper culture 
and the practice of ordinary confidence might in due time 
have become a partner or principal in some large establish¬ 
ment. Even supposing that none of these very serious 
consequences were the result of the disease mentioned, the 
mere annoyance of feeling himself awkward and gawkish 
in the presence of those who ought to be his familiar asso¬ 
ciates, and abject and afraid in the presence of those whom 
chance may have placed above him in the ordinary pursuits 
of life, is enough to produce positive and permanent unhap¬ 
piness. 

The effects of bashfulness in ladies are of the same 
general character as those produced by bashfulness in men. 
At an evening party, for instance, where a bashful young 


84 


HOW TO WIN, 


man and a bashful young lady find themselves tete-a-tete, 
what a deplorable floundering and fluttering they make in 
their agonized attempt to appear at ease in each other’s 
company! Although they may be well educated, and have 
abundance of wisdom and gaiety stowed away in the re¬ 
cesses of their natures, their tongues cleave to the roof of 
their mouths, and they are, in the eyes of the lookers on a 
pair of tortured simpletons. 

It is not hard to give a definition of the term Bashful¬ 
ness. It is a lack of Personal Magnetism. The greater 
this force or power, the more attractive and fascinating the 
manners, and the more brilliant and prosperous the life and 
progress of the possessor. The world affords examples 
enough, dead and living, to show that men and women who 
possess electrical power to a great degree, are leaders of 
their fellow beings, and, according to the degree in which 
they possess it, exercise influence over everybody with 
whom they come in contact, no matter what may be their 
purpose. This is the grand secret of fascination. 

I have often felt pained to witness in society the preva¬ 
lent inability on the part of its constituents to look into the 
face of one another during conversation. This weakness 
exists even among neighbors, friends, relations and mem¬ 
bers of Christian churches. Some writers would have us 
believe all persons subject to it to be dishonest, deceitful 
and untrustworthy; but from long and watchful experience 
I am convinced that this is not the case. 

I am acquainted with good, kind-hearted, Christian 
men and women, who once had this failing in a great meas¬ 
ure, but acting on the advice I gave them have entirely 
conquered their weakness; and now, instead of shunning 
society and conversation as being irksome and vexatious, 


OR SURE SECRETS OF SUCCESS. 


85 


they court both for the pleasure and profit they yield. Now 
in order to secure the object in view, the person affected 
with the afore-mentioned disease must not only firmly re¬ 
solve in his own mind to conquer this infirmity, but also 
give strict attention to the securing of vigorous bodily 
health and the accumulation of Personal Magnetism. 

Many remarkable phenomena may be, and daily are, 
produced on persons in the ordinary conscious, or walking 
state, by the usual magnetic processes, with or without con¬ 
tact, or passes, when not pushed so far as to cause magnetic 
sleep, or when the operator wills that the sleep shall not be. 

These phenomena are chiefly such as exhibit the con¬ 
trol acquired by the magnetizer over his subject’s move¬ 
ments and sensations. 

The adherence for a few months to the simple rules I 
lay down, will most certainly insure success, and will also so 
thoroughly improve the health and looks of those who fol¬ 
low them, as to cause astonishment both to the individuals 
themselves and their friends around them. The vitality of 
the nervous system will become stronger, the spirits 
brighter, and the countenance animated with health and 
cheerfulness. Those who are young will retain to a late 
period in their life, youth, beauty and happy spirits; and 
the already aged in appearance, in a great measure regain 
these desirable gifts without the aid of artificial means. 

A person may be highly gifted and well educated, yet 
if destitute of the art of pleasing, all other accomplish¬ 
ments will be of little account. A winning manner is not 
so easily described as felt; it is the compound result of dif 
ferent things, not a severality of manners, but of Personal 
Magnetism, which every one should study,- as success in 
life depends much upon it. 



Sewing test—showing hypnotized subject with ear, cheek and tongue 
sewed together. 









A Hypnotized subject returns to boyhood days. 


My old method of Mesmerizing. 












CHAPTER VI. 


CHARACTER INFLUENCED BY FOOD. 

FLESH EATING A SIN. 


“Prove all things and hold fast that which is good.” 


IjFN making a general survey of the animal kingdom we 
11 find that the carnivorous or flesh-eating are always 
^ savage, spasmodic in their energies with little capacity 
for persistent or continuous labor, as notice, the lion, tiger? 
bear, wolf, etc. 

On the other hand the herbivorous animal is compara¬ 
tively mild, has large capacity for continuous regulated 
labor,—instance the ox, camel, elephant, horse, reindeer. 

The change wrought in the different species of bears 
by substituting one kind of food for another well illustrates 
our subject. “ The strength and ferocity of the different 
species, and of the different individuals of the same species 
seem to depend largely on the nature of their diet, those 
restricted to vegetable food showing an approach to that mild¬ 
ness of disposition characteristic of herbivorous animals.” 

The Grizzly of the Rocky Mountains and the White 
Polar bear subsist almost wholly on animal food and are 
correspondingly ferocious: while some of the black and 
brown living chiefly on vegetable food are correspondingly 
mild. 


86 






OR SURE SECRETS OF SUCCESS. 


87 


Our North American Indian furnishes us as good an 
example of a flesh-eating race as any of which history gives 
an account. Find him where his food is flesh, fish and game 
and he exhibits the savage warlike nature of the carnivorous 
lower animals; like them is good for a dash on his enemies 
or game, but has little or no industrial capacity, manual or 
mental. 

Turning now to the ancient history of the eastern 
continents, we find the desert portions of northern Africa 
and Arabia occupied by migrating tribes living mostly on 
the products of their flocks and herds, and they have 
remained half civilized and unstable in character. Later 
having conquered and inhabited the fertile valley of the 
Nile, the natural food having become, in consequence, 
almost exclusively vegetable, chiefly dates and a species of 
millet, they attained perhaps the highest degree of culture 
of any ancient nation and exhibited marked similarity in 
characteristics to the ancient Mexicans and Peruvians. 

In reviewing the foregoing, we have found that nearly 
all the civilizations had their origin under very similar con¬ 
ditions and have shown a marked likeness to each other, 
whether on the banks of the Nile or Ganges, Euphrates or 
Tigris or the table lands of Mexico or Peru, while once 
kindred tribes occupying neighbouring regions not so favor¬ 
ably situated for agricultural pursuits, and subsisting chiefly 
on the more easily procured animal food, have always 
remained semicivilized or barbarous, deficient in physical 
vitality, self-control and energy except when, like the car¬ 
nivorous animals, they are in pursuit of their prey. They 
have also a morbid thirst for artificial stimulants, and ever 
fall an easy victim to the effects of firewater, nicotine, etc., 
as well as to small-pox and other diseases. 


88 


HOW TO WIN, 


Having made a general survey of the races of man and 
of the lower animals we have found that, given similar food, 
a striking similarity in character has resulted. 

On investigation it may be found that there is a relation 
between the butcher shop and the liquor saloon; that a meat 
diet creates a tendency or appetite for alcohol. It is said 
that seamen who live largely on salt meat are prone more 
than most classes to drunkenness. 

We have been told that in the colder latitudes a more 
highly carbonized or heat-producing food is required to 
sustain proper vitality; and we are often assured that alco¬ 
holic liquors are needed for somewhat the same purpose. 

The fallacy of the latter assumption is easily seen. 
Experience has amply demonstrated that those using such 
stimulants are less able to bear an unusual demand in 
strength or nerve than those abstaining. 

The Scotch peasant on his oatmeal diet is not less well 
nourished than the Eskimo with his highly carbonized 
luxuries. It will be hard to find better specimens of man¬ 
hood, either mentally or physically, than are to be found 
among the Scotch peasantry. 

As there is a direct and vital sympathy between the 
stomach and the brain it is not surprising that our food 
should have a controlling part in forming our character. 
We know that excessive use of alcohol brutalizes us and 
obscures our moral perceptions, that the dyspeptic is irri¬ 
table, nervous and melancholy. 

It was on January 1, 1892, I eschewed the chewing of 
meat. I can assign no special reason which prompted me 
to the act. It surely was not with the intent to diet for 
any special malady. Neither was it because I had moral 
or religious scruples against flesh eating. Nor was it be- 


OR SURE SECRETS OF SUCCESS. 


cause I had been educated to believe any form of animal 
life other than that of man was in any sense sacred. On 
the contrary, I had been taught, and it was so practiced by 
my father, that any animal which man desired to slay and 
eat had been created for just such purpose. 

Many of my boyhood days have been spent with gun, 
trap or net to kill for sport, as well as for food and profit. 
Upon the farm I was often called to kill the fattened ox and 
cow which had been faithful in work or generous in milk, 
or to blot life out of the innocent lamb with the cruel ax. 
Oft has my hand been dyed by the hot gush of blood from 
the “great American hog” as it followed the murderous 
knife when withdrawn from the fatal thrust. 

Oft have I laughed to see the blindly frantic leaps of the 
beheaded fowl which had suffered decapitation at the 
woodpile guillotine, or by the more shameful and heartless 
process of having its neck wrung. 

By mere chance, or as I may now call it good luck, a 
copy of “The Laws of Life” and “Food, Home and Garden,” 
two periodicals published in the interest of vegetarianism, 
fell into my hands and after perusing their common sense 
argument in favor of a vegetable diet, I determined to 
P'ive it a trial; the experiment was a surprise and I can 
assure any one that after a three months’ trial they would 
not return to meat eating for the world, in fact they cannot, 
the butcher shop and meat platter are positively nauseating. 

It was, perhaps, more of a desire to experiment upon 
mvself than anything else which led me to discontinue meat 
eating and the special line upon which I desired to 
experiment was to know what effect such abstaining would 
have upon my regard for the sacredness of life in general 
and to ascertain to what degree, if any, such sacredness 


90 


HOW TO WIN, 


would grow by a practical method of procedure. This* 
with the further suspicion that I would be improved 
physically, as well as morally, decided me on the first day 
of January 1892, to discontinue flesh eating. 

No date was fixed as to extent of time or any promise 
made self that I would go without even a month if I desired 
to resume. With this slight swearing off, I refused the 
offered steak of New Year’s morning and futhermore I said 
to wife: “You will please do whatever ordering of meat is 
done from this date, I will be quit of it.” What a blessedness 
I entered into before one month had passed! I was rid of 
answering: “What kind of meat shall we have?” I would 
go by the meat markets and look in at the criminality of the 
meat eating world and my inmost soul would rejoice that 
I could say: “I am clean of this blood guiltiness.” 

I soon began to notice meals were quite frequent without 
meat. Scarcely any pork came upon the table. The Sunday 
dinner did not always demand the use of carving tools. The 
baked chicken, turkey or rib began to be conspicuously 
absent, and mind you, not because there had been a single 
command against using any amount of any kind of fish or 
fowl. What else? I was soon concious that more had 
been wrought within me than the joy of guiltlessness. There 
was a restoration of physical functions to perfectly normal 
conditions. A satisfied feeling given to appetite never 
known before. That peculiar “goneness” so often felt if 
meals were not had at exact hours, was no more experienced. 
My weight has increased 10 pounds and health is perfect. 
My health has well paid for the experiment. My good wife 
too, seeing that I can subsist on grains, fruits, and vegetables, 
is conforming to my habits and for some months now has 
been a Vegetarian, having almost lost all desire for meat, 


OH SURE SECRETS OF SUCCESS. 


91 


and we are as healthy a couple as one need wish to see, 
and our children, when we are blessed with them, shall 
surely be strict vegetarians. What do we eat? Everything: 
we use butter, milk, eggs and cheese in limited quantities, 
all we wish, however. Our appetites are better but provision 
expense is less. 

What else? I feel conciously that my life is on a 
higher plane. Physically higher: because purer, therefore 
healthier. Mentally higher: because clearer. Much of my 
work is writing, and I experience ability to hold thought 
better in control with less brain fatigue. Morally higher: 
I am guiltless of death. Life in its entirety has a sacredness 
never before thought of. I cannot conceive why, if I had 
been so educated, I should not enjoy a nicely roasted 
missionary as well as that of a turkey, ox or hog. The 
taste is said to be far superior. Of course I should want 
the missionary healthy, the same as I should the ox, hog or 
turkey to be. 

I find the horribleness of the slaughtering of animals for 
food growing upon me daily. It has become so intense, 
there is not much danger of my ever going back to the 
“flesh pots,” filled with the boiling and stewing bits of some 
chopped up corpse of cow, sheep or hog or the embalmed 
body of mother goose or daughter duck or Sir Gobbler, 
dripping with the death damp of their own carcasses as they 
come from the smoking oven. 

With this horribleness of the destruction of life, for the 
maintenance of life, comes a more vivid sense of the 
fiendishness of the taking of life to placate the giver of all 
life; the fountain of life; the only life, for all life must of 
necessity be of one common source. 


92 


HOW TO WIN, 


My observations lead me to conclude that meat eating is 
the cause directly and indirectly of three-fourths of all 
diseases and sickness. That it is provocative of a desire for 
stimulants and narcotics. That it nurtures in man vindic¬ 
tive, combative, destructive and lustful dispositions. That 
it is the greatest hinderance to purity of life, mental 
progress and spiritual development of any known cause. 

Among aquaintances and friends I find that none who 
are absolutely Vegetarians are intemperate. That all who 
have discontinued flesh eating have been greatly benefitted 
in health and all express themselves as well satisfied with 
the change. 

I am not treating the subject of flesh eating or Vege¬ 
tarianism from a scientific standpoint, but from personal 
experience and observation. Theories do not count, how¬ 
ever finely formed, that are contrary to the existing facts; 
and facts favor a vegetable diet in all cases. 

I adopted the vegetarian diet with the daily cold bath, 
and other hygenic habits, to the great improvement of my 
health, and with the result that from that day to this I have 
never had one hour’s illness, nor ever been hindered one 
day from my ordinary avocations. As a matter of taste the 
disuse of flesh meat has been no sacrifice, and I have found 
a diet of bread, fruit, and vegetables, with some use, for 
convenience, of milk, sufficient, satisfying, heathful, and 
delicious. This also has been the experience of millions; in 
fact, of three-fifths of the human race in all ages. 

The reason why people should adopt a vegetarian diet 
is, that it is the best in every possible way. This is now 
admitted by the highest medical and scientific authorities. 

Vegetarianism is best for health, being pure and 
purifying. Fruits purify the blood. Flesh is always liable 


OR SURE SECRETS OF SUCGESS. 


93 


to be diseased, and at its best has a diseasing tendency. 
Cattle and pigs fattened for slaughter are liable to tubercle, 
scrofula, tape-worm, and other parasites, and the diseases of 
cattle, sheep, pigs, etc., are transmissible. A vegetable 
diet alleviates and often cures scrofulous, cancerous, and 
consumptive tendencies. 

From the earliest times the labour of the world has 
been done by people living on the simplest vegetable food 
—on rice, maize, rye, wheat, barley, and oats; on bananas, 
supposed to be the food of primitive man, dates, figs, grapes, 
oranges, apples, pears, peaches, acorns, walnuts, chestnuts, 
cocoanuts, etc., etc. Our ancestors lived on acorns, barley, 
and various berries and fruits. Scotland and Ireland have 
raised millions of strong men and beautiful women on 
oatmeal and potatoes. Until recently the agricultural 
laborers of England seldom tasted flesh. The great 
populations of India and China are fed almost entirely upon 
a vegetable diet. So are the hard-working peasantry all 
over Europe, from Spain and Portugal to Russia and 
Turkey, where the strongest and hardiest men in the world 
may be seen living on brown bread and figs or grapes. 

If a vegetarian diet be cheaper, more healthful, better 
in every way, why not adopt it? Why not, at least, give it 
a fair trial? Why waste one dollar a head upon a 
fashionable dinner when every natural requirement can be 
supplied for a few cents? And why not put an end to the 
horrible cruelties in the carriage and slaughter of animals, 
and all the horrors attending the unhealthy and unbeautiful 
habit of eating the dead bodies of our fellow-creatures— 
one step removed from the cannibalism of savages? On 
one side the beauty of an Eden life cheering every sense; 


94 


HOW TO WIN, 


on the other the pig stye, the butchery, and all the cruelties 
and horrors of a carnivorous diet. 

Vegetarianism Explained. — No task more closely 
concerns the life and health of man, than that of providing 
for his norishment and that of his family; and it is highly 
important that we should possess a scientific foundation on 
which to establish a pure, natural, and health-giving diet. 
Experience has proved that fully three-fourths of the dis¬ 
eases which afflict the human frame owe their origin to 
improper diet, and many of them would be absolutely im¬ 
possible if the consumption of animal food were given up. 

A vegetarian diet, from its cool, bland, and unstimu¬ 
lating effect on the animal passions, is favourable to purity 
of thought, chastity, and a harmonious and peaceful dis¬ 
position. It also tends greatly to temperance, and removes 
all desire or craving for stimulants—either in the form of 
alcoholic drinks or tobacco. 

There are homes for confirmed drunkards, where the 
only diet is bread and fruit; and this diet has cured 
drunkards when every other means has failed. Vegetar¬ 
ianism is a strong ally of total abstinence, and no vegetarian 
has ever been known to be a drunkard. 

The word “vegetarian” does not mean vegetable eater, 
but is derived from the Latin word “Vegetus,” which 
means, “vital—vigorous—healthful—wholesome.” 

Bible References .—God said to Adam (Gen. i. 29) 
“Behold I have given you every herb bearing seed, which 
is upon the face of the earth, and every tree, in which is the 
fruit of a tree yielding seed. To you it shall be for meat.” 
Other Bible references could be given, as Jacob, Ezekiel 
Daniel, and John the Baptist. In Isaiah (lxvi. 3) we fin, 
the verse “He that killeth an ox is as if he slew a man.” 


OR SURE SECRETS OF SUCCESS. 


95 


The natural food of man, judging from his structure, 
appears to consist principally of the fruits, roots, and 
vegetables. 

Certainly man by nature was never made to be a 
carnivorous (feeding on flesh) animal, nor is he armed at all 
for prey, with jagged and pointed teeth—crooked claws 
sharpened to rend and tear; but with gentle hands to gather 
fruit and vegetables, and with teeth to chew and eat them. 

The teeth of a man have not the slightest resemblance 
to those of the carnivorous animals, and whether we con¬ 
sider the teeth and jaws, or the digestive organs, the 
human structure closely resembles that of the frugivorous 
animals. 

No physiologist would dispute with those who maintain 
that man ought to live on vegetables alone, or that many 
might not be as well or better under such a system as any 
other. 

Vegetarian food is not—as so many imagine—simply 
potatoes and cabbage, but consists of; first, “Cereals,” as 
wheat, barley, rye, oatmeal, maize, rice, sago, tapioca, 
semolina, macaroni, hominy, etc. 

Fruits, both ripe and dry, as apples, oranges, tomatoes, 
figs, dates, currants and raisins, etc, There are some 
hundreds of different kinds of fruit alone. 

“Pulse,” as lentils, haricot beans and peas. 

I might just say in passing, that “pulse” foods should 
be eaten in moderation, and only about twice a week, as 
they are so highly nitrogenous. 

Vegetables of all kinds. 

Nuts of all kinds. Vegetable oils, as olive, cotton¬ 
seed, etc. 


96 


HOW TO WIN, 


The above are used with bread, pudding, porridge, 
soups, salads, fruits—raw and cooked, in fact, an endless 
variety of dishes may be had. It is a fallacy to suppose that 
a vegetarian diet is larger in bulk than a mixed, or meat, 
diet. The foods that are prohibited are fish, flesh, and 
fowl. 

The theory that fish is valuable brain food is absurd, 
and has long since been exploded. Apropos of this, Mark 
Twain replied to a young would-be author as follows: 
“Yes, Agassiz does recommend fish as brain food, so far 
you are correct. But I cannot help you to a decision about 
the amount you need to eat—at least with certainty. If 
the specimen of your composition you send is about your 
usual average, I should judge that about a couple of 
whales would be all you want for the present; not the 
largest kind, but simply good, middling-sized whales.” 

Vegetarians depend very largely upon wholemeal 
bread; in fact, large numbers of the more advanced vege¬ 
tarians eat nothing but wholemeal bread and ripe raw fruit. 

In fact, hard-working men can, and do, live to an 
advanced age, and enjoy good health, on no other food than 
wholemeal bread and water. In the entire grain of wheat 
an All-wise Creator has given us every constituent required 
for the sustenance of man. 

Many people think that because it is fashionable to eat 
the whitest bread, therefore the whitest bread is the best 
for food. There cannot be a greater delusion. White 
bread contains chiefly the starchy part of the flour; it 
contains very little of the gluten, which is the flesh making 
part of flour, and it contains next to none of the mineral 
substance which is the bone making portion of the wheat. 
By our present mode of making bread we are recklessly 


OR SURE SECRETS OF SUCCESS. 


97 


wasting one half, and that the most nutritious half, of the 
wheat, in order to secure delicacy of texture and whiteness 
of colour. The larger portions of the nutritive salts, and 
the phosphates or bone forming elements are lost. 

Brown bread—so called—is not wholemeal bread, but 
simply white bread mixed with bran. 

Wholemeal bread is that where the entire grain of 
wheat is ground and used. 

Baron Leibig says, “A dog fed on white bread alone 
will die in 40 days, while his health will not suffer if his 
food*consists of wholemeal bread. In taste and digestion 
it is preferable, and children like it exceedingly. Whole¬ 
meal bread contains 60 per cent, more phosphates and salts 
than meat, and 200 per cent, more than white bread.” 

White bread is not the “staff of life,” but merely a 
broken stick. 

The economy of nature testifies that flesh is an 
exceedingly wasteful food. For it has been calculated that 
the annual produce of 2J acres of land will—in the form of 
mutton—sustain one man. The same under wheat would 
support 16 men. Corn growing gives employ to three men 
where meat growing only employs one. One acre of good 
turf will grow 180 lbs. of meat, and same land would grow 
in same time, 1,800 lbs. of wheat. 

A vegetarian diet is far more healthful than a mixed 
diet. I could quote many cases of recovery from severe 
complaints did time permit. Vegetarians are free from 
cholera, and there is no evidence of even a single case of 
cholera, though it has entered families where part were 
vegetarians and it had not seized them, whilst flesh eaters 
in same family were seized. 


98 


HOW TO WIN, 


Rheumatism, gout, dyspepsia, constipation, liver and 
kidney complaints, nervous disorders, blood, skin, and 
other diseases may be prevented and cured by the diet 
alone, and without the use of drugs in any form. “Whoso 
is sparing in diet doctors himself.” 

The Turks astonished our doctors by their rapid 
recovery from severe wounds during the Russio-Turkish 
war. Their diet was frugivorous. It is significant that no 
drugs or patent medicines are advertised in vegetarian 
journals. 

The highest sentiments of humane men and compassion¬ 
ate women, revolt at the cruelty, the degrading sights, the 
distressing cries, and the perpetual bloodshed which 
inevitably surround the rearing, transit, and slaughter of 
animals. I can only touch on the question of diseased 
meat and sausages. The number of convictions for selling 
meat unfit for food will speak for themselves. How many 
such cases escape detection? 

One of the Chicago Meat Inspectors declares that 
eight out of every ten carcases that go into the market are 
tainted with disease. I could give other starting facts did 
time permit, and the subject is loathsome. 

Then again, some men say “It may suit you but it 
would not suit me.” It is a fact that some men can stand 
more than others as regards improper diet, dissipation, 
hard work, worry, and irregular hours. But when it comes 
to a question of good, pure, natural and healthy food, we 
do not differ. As well say that any given poison will kill 
nine men out of ten, but the tenth—by reason of a different 
constitution—escapes death. No, the poison kills all; and 
with a fair trial the vegetarian diet will suit all. 


OR SURE SECRETS OF SUCCESS. 


99 


Then some say “I have tried the diet and it did not 
agree with me.” On enquiring into such cases I invariably 
found that the failure was due to ignorance of the subject, 
and an unfair trial. On going into one such case, I found 
the speaker had based his trial and rejection of the diet on 
one meal only, and this is only a typical case. 

In closing, I may say that the chief difficulty in the way 
of the general adoption of what is admitted to be the 
purest and best food for mankind, is the prejudice of the 
rich and the want of knowledge of the poor. The ladies, 
too, are most against it, because they are more conservative 
—except in fashions—than men. Let me recommend you 
all to give the diet a fair trial. Of course, at first it is 
difficult to give up meat, but then the drunkard cannot 
easily give up his acquired taste for drink. The first taste 
is also a point, but let me remind you of the first taste of 
beer, spirits, claret, tomatoes, and the first smoke. Advance 
and others will follow. 

Persevere, and your taste will become so pure that you 
will enjoy your food as you never enjoyed it before. 


P. S. Those desiring to investigate this matter further 
should write for a copy of “Food, Home and Garden,” 
published by Rev. Henry S. Clubb, 310 Chesnut St., Phil¬ 
adelphia, Pa., and “ Laws of Life,” published by James H. 
Jackson, M. D., Dansville N. Y.—Mention our book and 
sample copies will be sent you, free. 




(From a Life Photogkah.) 


The Tower of Personal Magnetism. 


*M\. 


CHAPTER VII. 


PERSONAL MAGNETISM. 


“ The Silent Influence of a Magnetic person is irresistible 


« HE term Personal Magnetism lias been applied to a subtle 
force existing in man, which, it was discovered during 
the last century, was capable of producing upon others, 
effects similar to those produced by the magnet, hence the 
name; Personal Magnetism. 

Although much has been said and written upon the subject, 
and it is generally admitted that such a power resides in man, 
yet there are not wanting those who, while laying clam to intelli¬ 
gence and learning, deny in toto the existence of any such force. 

Not only are the deniers of Personal Magnetism to be found 
among the people (as distinguished from the schools of Science 
and Medicine), but among scientists as well; and by far too fre¬ 
quently in the ranks of the medical profession, to whom of all 
others the subject most strongly commends itself. This is not as 
it should be, for medical science has not yet attained such a degree 
of perfection as to render unnecessary the investigation of still 
further means of cure; far from it: and it is a duty the medical 
profession owes, not only to itself, but to those whose health and 
whose lives are confided to its care, that every means which 
promises t) contribute to the greater efficiency of our present 
therapeia, should be carefully and diligently investigated and if 
proved worthy, should be accorded its rightful place. 

Why the prejudices of the medical profession should for 

101 



102 


HOW TO WIN 


so long a time, have deprived it of the aid of this most valu¬ 
able agent in the cure of disease, is a question most difficult 
to answer; yet such is a fact, and it redounds little to the credit 
of the profession, that, to this day, so far as it is concerned, 
the subject remains almost uninvestigated. Nay, more; when 
the subject is broached, or the physician is consulted by 
some friend as to the advisability of employing this means, it 
is generally dismissed with a sneer and the usual epithets of 
humbug, delusion, and imagination. This manner of dealing 
with a subject of such vast importance to the sick certainly is 
not scientific. It is not rational. Is it thus we receive the 
discovery of a new drug, or some new method of operation in 
surgery? Not by any means. The drug immediately goes 
through the proving process, and the surgeon anxiously 
awaits the opportunity to test the efficacy of the new method; 
but this force, which is potent where drugs fail and which 
promises in many cases to dispense with the necessity of sur¬ 
gical operation, is neglected and ridiculed, when it should be 
gladly received and cherished. 

There is also another class of deniers, who, while they em¬ 
ploy the Magnetic force in the treatment of disease, ascribe 
the valuable results accruing therefrom entirely to the 
method of application, namely, Manipulation. They claim 
that the benefits derived from this therapeutic means are 
solely due to the mechanical effects of the treatment, and 
scout the idea of the action of a vital element. While man¬ 
ipulation is, of itself, undoubtedly beneficial, yet, by this 
means alone, we cannot account for the very marked effects 
so often produced by this treatment; and where mechanical 
force alone is employed as a remedial agent, as in the move¬ 
ment cure, where machinery takes the place of the hands, 
though the action is much more profound and thorough, I 
have yet to learn that it has accomplished such valuable re¬ 
sults as have been obtained by the hands. But aside from all 
this, there is ample proof to show that to manipulation alone 
is not due all of the beneficial effects of this treatment. I have 
myself treated many cases of an inflammatory character, in¬ 
cluding acute rheumatism, where ordinary manipulation was 
at first impossible, owing to extreme sensitiveness;but where 


OR SURE SECRETS OF SUCCESS. 


103 


by holding the hands lightly over the inflamed part, the sen¬ 
sitiveness has been gradually diminished until full manipula¬ 
tory action could be carried on with but little or no suffering, 
and, I am happy to add, in nearly every such case, so far as 
my memory serves me, the relief has been prompt and per¬ 
manent. 

Is there nothing in all this, then, to prove the action of 
some force independent of mechanical effect? It certainly 
seems so to me, and I could give many more instances, within 
my own experience, all tending to demonstrate this fact, and 
enough evidence of this kind could be obtained from others, 
if needed, to fill a volume. 

The qualifications of the author for such an inquiry are of 
the very highest kind. I possess a fair scientific education, 
combined with extensive experience. My life has been devoted 
to this science, and its application to the practical purposes of 
mankind. All my previous researches bear testimony to this, 
and at the same time prove that I possess some ingenuity and 
skill in devising and performing experiments; and more impor¬ 
tant than all, extreme caution in adopting conclusions; reserve 
in propounding theories, and concientiousness in reporting 
observations. I have been found fault with for to great min¬ 
uteness of detail, but this fault, if it be a fault, arises from my 
love of truth and accuracy; a quality which, when applied to 
such researches as the present, becomes invaluable and cannot 
easily be pushed to excess, 

We have the most conclusive evidence of the existence in 
man of the peculiar force called Personal Magnetism, and also 
that it is conductible and can be imparted. This testimony 
is all the more valuable, as the facts here stated can be verified 
at any time by all who chose to investigate the subject. How 
ridiculous, then, in the face of such testimony as this, are the 
denials of those who assume to pronounce upon the subject 
without in the least having qualified themselves so to do. 

As a therapeutic means, this force has every reason to 
recommend it to the physician. While it in no way interferes 
with the action of a drug, it is efficient where drugs most con r 
spicuously fail; and as an auxiliary to surgical and medical 
eatment, it will, when better understood, fill a need that has 


104 


HOW TO WIN 


long been felt. For instance in those cases where surgical 
interference is necessary, and yet where the condition of the 
patient is such as to render an operation unsafe, there is no 
other means that will so quickly impart vitality, and that will 
tend so much to insure a successful result as this. And in 
those adynamic diseases, where the enfeebled system fails to 
respond to drug action, this force will prove most valuable. 

While the Magnetic force has proved efficacious in both 
acute and chronic diseases, it is in the cure of the latter that 
it has achieved its greatest success; especially in the treat¬ 
ment of this class of maladies, it is destined to form an impor¬ 
tant part of the therapeutics of the future; and in those 
diseases which have provod the least amenable to ordinary 
methods of cure, it will be our chief reliance. 

In the treatment of that fearful and mysterious disease, 
insanity, I believe that this force is yet to play an important 
part. Although my experience in this direction has been lim¬ 
ited, and I cannot speak with that degree of confidence regard¬ 
ing its efficiency in this, as in other ills to which flesh is heir, 
yet the results so far attained seem to warrant its thorough 
trial in this disease. 

I could citejnany cases, showing the value of this force in 
various diseases; but the limits of this book will not permit. 
I will merely state that by this means I have cured many cases 
of nervous affections and numerous other forms of disease 
coming under the head of chronic. Many of these cases hav¬ 
ing first tried the ordinary method of cure without success. 

The results attained by this force in those diseases incident 
to women, especially entitle it to the consideration of the 
profession as an auxiliary treatment in such cases. 

In fact Personal Magnetism is a scientific fact. If it be 
not a fact, “then do no facts exist in any department of science.” 
That it has proved itself a most powerful therapeutic means, 
is also a fact. Such being the case, the duty of the medical 
profession in regard to this matter is perfectly plain. 

The origin of Personal Magnetism is coeval with the crea¬ 
tion of Eve. The extremely subtile and invisible fluid, which 
when in contact with the animal brain, is capable of perform¬ 
ing all the phenomena of this wonderful science, had existed 


OR SURE SECRETS OF SUCCESS. 


105 


millions on millions of years anterior to the creation of man, 
and is probably coeval with creation itself. The sun’s rays 
must pass through a suitable medium to cause the phenom¬ 
enon of light—so this invisible fluid continued unknown, 
though not inactive, until some of its inherent properties were 
developed in passing through a suitable medium, which was 
found to be the complicate and delicate brain of the highest 
order in the organized forms of creation. 

The most learned among men are but children in embryo, 
when their researches in science are compared with the vast 
and unlimited field which remains unexplored. Innumerable 
are the forms imprinted on the brain in the life time of man. 
Each form was a phenomenon; each in turn became familiar; 
the w T hole becomes monotonous, and the imagination, aided by 
the inventive genius of the brain, seeks among the countless 
millions of forms in creation for some new phenomena to feed 
the insatiate vortex of familiar monotony. 

In the eager desire to reach after phenomena, the reason¬ 
ing faculties are dormant, and man is capable only of admiring 
the wonderful effect on his brain without knowing the cause 
which produced it; when with less eagerness and more reason, 
man could refer to his brain which ever retains the impression 
received from innumerable objects, among which may be dis¬ 
covered forms sufficiently analagousto reconcile the most won¬ 
derful phenomenon to the known and familiar laws of nature, 
continually in opperation around us; so the effects of Personal 
Magnetism continued to be seen, felt and admired in its various 
modifications, long before it received a name among the sci¬ 
ences of the earth. In my instructions I give the theory which 
harmonizes and reconciles all the phenomena attending this 
science, and show the natural causes continually operating to 
produce it. I likewise, divest it of every supernatural attrib¬ 
ute w’hioh its votaries and opposers are so zealous in ascribing 
to it. Enough for the present chapter will show its origin, 
its rise, and developments, under the various wrongly applied 
names of charms, sorcery, beguilements, fortune-telling by 
the Gipsies, and witchcraft of the ancients and moderns. 

The same fluid which now unperceived by the keenest eye, 
is flowing through all organized matter, supporting life, when 


106 


HOW TO WIN 


in a just equilibrium, and producing the effects called Per¬ 
sonal Magnetism, when forced from its natural channel, was 
in existence from the creation, and commenced its unnatural 
effects on our race in the garden of Eden. The beguilement 
by the serpent was merely the effects of this mysterious fluid 
operating on the brain and nervous system of Eve. The 
same fluid held Adam in a magnetic sleep when he commit¬ 
ted the unholy deed for which, we, his posterity, are doomed 
to suffer as penauce. The snake at all times has used the same 
fluid in subduing the feathered tribe. The charm attributed 
to this reptile, is the self same magnetism which is now the 
subject of wonder in its effects on the brain of civilized man. 
The sorcerers of India knew the power of this fluid, and used 
it for the vilest purposes of deception. Witchcraft in all 
countries, was a branch of Personal Magnetism; it was the 
effect of the magnetic fluid, called a “volition of the will, ema¬ 
nating from the witch by the animal force of the nerves;” the 
“bewitched” w r as the needle obeying the will of the magnet, 
and exhibiting all the phenomena common to the present sci¬ 
ence of Magnetism. The rat catcher’s charm and the soothing 
power possessed by many of curing scalded and burned flesh, 
are volitions of the will, and modified branches of this hereto¬ 
fore intricate science. 

Personal Magnetism produces the same and more results, 
and on persons wide awake, while they are perfectly conscious 
of relations and things, 

It has the vast advantage of producing the same results 
on one, or a hundred at the sametime! 

Personal Magnetism produces all the phenomena, often 
without requiring any conditions of the patient; and it is the 
only theory that can consistently attempt to do so; it produces 
results, and tells how they are produced, when no conditions 
whatever are required of the patient! 

Personal Magnetism operates without always requiring 
any conditions from the attending spectators! Thus multi¬ 
tudes have been affected and brought completely under con¬ 
trol while there has been any amount of noise, mirth and ex¬ 
citement throughout the entire audience. In thousands of 
instances persons have been controled immediately in their 


OR SURE SECRETS OF SUCCESS. 


107 


muscular emotions and mental impressions, in public audi¬ 
ences, when they were overwhelmed with emotion, and carried 
almost to phrenzy in their excitement. 

Personal Magnetism operates on the entire audience at 
one and the same time, a thing never attempted or done by 
any other theory, old or new. 

From the earliest times recorded in history we observe 
well authenticated accounts of persons appearing at various 
times, who seemed to be endowed With supernatural powers ol' 
mind or body, which have enabled them to influence their fel¬ 
low men in a manner altogether inexplicable, according to any 
ordinary laws of nature. 

Among the evidences of this fact we may mention the his* 
tory of the ancient oracles, to which the wisest philosophers 
of antiquity bowed with a reverence that we now' consider 
superstitious; the pow er of curing diseases by the touch, car* 
ried to an extent that seems to ordinary comprehension, abso* 
iutely miraculous; the influence possessed by great orators and 
certain religious impostors, who have from time to time led 
thousands of seemingly intelligent followers into the belief ol 
the grossest absurdities that the imagination of man is capable 
of inventing; instance the recent case and absurd teachings ol 
Teed in Chicago and Swienfurth in Rockford, the latter mak¬ 
ing numerous followers believe that he is a second Christ; the 
effects on health and conduct produced by what has been 
termed witchcraft, and attributed to the direct agency of the 
spirit of evil, with many other mysteries of a similar character. 

However we may endeavor to rid ourselves of all belief in 
these unusual and seemingly unacountable phenomena, the 
force, the multitude and *tlie respectability of the evidence 
compel us reluctantly to admit the truth of these wonderful 
stories. W e cannot refuse to acknowledge the facts, whatever 
w-e may think of theories and opiuions based upon them. 
That man possesses some mysterious power over the feelings, 
thoughts and even the vital operations of his fellow-man—a 
power that cannot be resisted, and may be employed for good 
purpose at least, if not for evil ones—is a belief that has pre¬ 
vailed from the earliest times down to the present day. But 
it is only since the progress of physiology, electrical and mag- 


108 


HOW TO WIN 


netic science, during the last century, that anything like a 
theory or philosophical explanation of these curious facts has 
been attempted. When it was found out that the nerves of an 
animal could be violently excited by a mere contact of differ¬ 
ent metals, and that a slight spark of electricity, would pro¬ 
duce convulsions in the body of a dead animal, it was very 
natural that all the unaccountable effects produced upon the 
human system by external agents, should be attributed to 
the subtile and invisible fluid that could thus seemingly 
awake the dead! The effects of the electric shock on the liv¬ 
ing body, were well calculated to cause a belief that the ner¬ 
vous system was constantly under the influence of this fluid; 
and numerous curious experiments were made which tended 
to convince many philosophers that life itself was but the re¬ 
sult of the action of electricity circulating through the nerves, 
and probably formed in the brain for this express purpose. 

When the identity of electricity and lightning had been 
proved by Dr. Franklin, when the strange action of metals 
upon the nerves was traced to the same general cause, and 
when it was discovered that the wonderful power of the mag¬ 
netic needle to point to one fixed spot in the heavens could 
be given, taken away, or altered by lightning, electricity or 
galvanism, it is not surprising that those who considered elec¬ 
tricity as the vital principle, should give the name of Personal 
Magnetism to the power by which one individual appeared to 
be able to draw or attract another. 

Man has the faculty of excercising over his fellow men a 
salutary influence in directing towards them, by liis will, the 
vital principle, 

The name of Personal Magnetism has been given to this 
faculty; it is an extention of the power which all living beings 
have, of acting upon those who submitted to their will. 

We perceive this faculty only by its results; and we make 
no use of it, except so far as we will use it. 

It appears from observation that the rules are subject to 
some exceptions; for there are a few persons so happily consti¬ 
tuted, that they have been known to magnetize others without 
any intention, and even when they had no faith in the science; 
but these cases very seldom occur. Many of the wonderful 


OR SURE SECRETS OF SUCCESS. 


109 


effects of oratory, and certain religious exercises, as well as 
the personal influence of some physicians in curing the sick 
by their manner and presence, almost without medicine, are 
probably owing to a magnetic influence, of which the actors 
are themselves unconscious. 

There is a wonderful and all sufficient power in nature 
operating by its own occult law and living energy; as grand as 
it is mysterious; surpassing the knowledge of untutored intel¬ 
lect; as extensive as the illimitable universe. All space is full 
of this power, and alive with its omnipotent energy; all na¬ 
ture is full of its manifestations, and reveals its power and 
presence in everything—every moment of time. It is heakd 
in the murmuring breeze, in the howling winds, in the roar¬ 
ing ocean, in the quaking earth, and in the pealing thunder; 
it is seen in the shining sun, in the glistening stars, and in 
the flashing lightning; it is feet in the balmy air, in the min. 
eral magnet, in the perfuming vegetable, in the electric eel, 
in the charming serpent, in the magnetic man, and in the fas¬ 
cinating woman. 

This wonderful power has been employed to some extent 
by the learned, and wise, and brave of all ages—by the African 
vou-doo, the Chaldean astrologer, the Persian magi, the Hin¬ 
doo fakir, the Egyptian priest, the Hebrew prophet, and by 
the wonder-workers of all ages and climes. But it is only in 
modern times, and but very recently, that this vast and unlim¬ 
ited power has been known and employed successfully. An¬ 
cient sages and medieval philosophers strove in vain to solve 
the problem and find the power. It remained for the present- 
day scientists, with their better knowledge, clearer light, and 
higher perception, to break the seal, unlock the door of 
nature, discover the power, and reveal its method of opera¬ 
tion. This now has been done, making a plain science of 
what was an impenetrable mystery and making its processes 
so plain that any intelligent man or woman can learn to em¬ 
ploy its invincible pow r er with wonderful success, excelling the 
marvels of the past as far as day excels night. 

Both men and women possess this power in an equal de¬ 
gree, but moral and intellectual superiority causes different 
degrees of power. Good health also increases the power, be- 


no 


HOW TO WIN 


cause it is a mark of vital energy. When all these advantages 
in a high degree are combined in one individual, he is often 
found to possess such magnetic power that sometimes he may 
be obliged to modify it* The power is very much increased 
by practice* 

The magnetic influence flows from all parts of the body, 
and the will may direct it anywhere; but the hands and the 
eyes are better fitted than other parts to throw off and direct 
the current directed by the will. 

Magnetism can be conveyed to great distances Avhen per¬ 
sons are in perfect communication. 

There are some individuals who are sensible of magnetic 
action; and the same individuals are more or less so, according 
to their temporary dispositions at that moment. 

We have endeavored to raise human magnetism to a fixed 
science, ascertain its proper laws and conditions, and take 
away the dark veil of obscurity that had heretofore enshroud¬ 
ed it, and raise it from the dust in which ignorant pretenders 
had trailed it, and make it a sublime power available for the 
promotion of human happiness, and that we have succeeded 
the many wonderful cures that we have made, and happiness 
promoted, is incontestible evidence. 

The character of our most earnest patrons is a matter of 
great satisfaction to us; for while it embraces all classes, yet a 
very large proportion of our warmest friends are from the 
learned professions and the shrewd business men of the coun¬ 
try—men not to be deceived by the visionary or unreal—who, 
having seen wonders wrought in their own lives or among 
intimate friends are willing to put pen to paper, unsolicited, 
and deliberately assure us that $1,000 or $5,000 would not 
tempt them to part with this knowledge if it could not be 
replaced. 

The author of this wonderful method, while producing 
and perfecting it, by many years of discovery, invention, and 
experiment, has established beyond successful contradiction 
the facts following: 

That all disease is but a decrease of vital force. 

That both health and disease depend upon the electrical 
conditions of the body. 


Oil SURE SECRETS ()E SUCCESS. 


Ill 


That with this method, we absolutely control the electrical 
condition of the body, overcome the process of disease, and 
restore the patient to health with a rapidity hitherto unknown 
and we unhesitatingly pronounce that for safety, certainty, 
and success, it has no equal as a curative agent. 

It is a diguified, exalted, fascinating study, health giving 
in its nature, producing a pleasant current in the stream of 
life, giving'buoyancy to the health, steadiness to the nerves, 
activity to the brain, cheerfulness to the disposition, manli¬ 
ness and womanliness to the character, kindness to the heart, 
and influence to the entire person. It might be used basely 
by the lawyer in handling witnesses and juries, by the speaker 
in misleading audiences, by the lover to win his choice or the 
lady to conquer her sweet-heart, but for the fact that such 
debasement is unworthy the honor of the true student of any 
art, and beneath the dignity of respectable people. 

The great secrets which I propose to unfold, are arranged 
in parts, each giving certain exercises which develop Magne¬ 
tism, at the same time building up the physical man. To study 
these lessons is to gain a fund of physiological, pathological 
and therapeutical knowledge that a hundred times the cost of 
the lessons would not purchase from its owner could it be 
given back and blotted from his memory. 

New revelations are taught, enabling any one, as it were, 
to live a new' or double life, and thus enjoy The Greatest 
Bliss Ever Known to mortals here or elsewhere. To under¬ 
stand the art is to gain the very throne of perfection itself. 

With these secrets in one's possession, everything of a 
mysterious nature w r ill disappear as rapidly as the dew van¬ 
ishes before the sun, and this Sublime, Beneficial and Glorious 
Science will shine forth in magnificent splendor, adding joy 
and comfort, as well as long life, health, pleasure and happi¬ 
ness. Bear in mind that the science, or art, is here divested 
of mystery, and made so simple that any one can readily un¬ 
derstand, become familiar with, and successfully practice it. 

Some may call me at first an enthusiast, or may think I am 
afflicted with a species of monomania on the subject. If so, 
there is some “ method in my madness.” I have a double 
interest at stake—yours and mine. I devote my time and 


112 


HOW TO WIN 


attention wholly to the subject, and seek a reasonable remum 
eration for my services. I endeavor to give true value for 
money paid me—it cannot be expected that all my labor and 
expenditure is gratuitous. 

Recollect this is no “ catch penny ” humbug, but a science 
as true and reliable as the stars, and caused me many years of 
anxious labor, study and research, both in public and jirivate; 
it is not one of the many swindles advertised, which no really 
sensible person would for a moment notice, and which are 
only intended to catch the foolish and simple-minded. 

You are dealing with one who is not ashamed of his pro¬ 
fession, but is proud of being a teacher of this wonderful 
science. 

This wonderful art which has cost me more than fifteen 
years of the most careful study and experimentation, is furn¬ 
ished with the understanding that outsiders are not entitled 
to the benefits of its revelations unless they shall procure the 
same direct from me. 

In divulging these Secrets we are obliged to require a 
“ Pledge of Honor ” from those purchasing them, not to show 
or reveal their contents in any way. This is for our own pro¬ 
tection, and is the only means by which our just rights in the 
discoveries can be maintained. 

This New System should be studied particularly by those 
whose lives have been failures. Those Avho acquire Personal 
Magnetism are “ masters of the situation.” Anyone can learn 
this Wonderful art, and will find in it the secret of success in 
all matters relating to matrimony, business, social and profes¬ 
sional life. 

As there are no two persons exactly alike in the world, 
there must necessarily be special instructions suited to the 
condition, temperament, age and health ef each person, which 
guarantees to all a successful accomplishment of this work. 

All I need to know to fully understand your case, is to 
receive answers to certain questions which will be asked you 
at the proper time; this makes our plan especially valuable, as 
it deals privately with you. 

Parties interested in the matter should write the author 
for further particulars. 



Hypnotized subjects laboring under the halucination that they are 
Musicians. 





CHAPTER VITI. 


HYPNOTISM. 


“ All are parts of one stupendous whole. 
Whose body nature is, and God the soul.” 


f OW that the old mystical and often misused animal 
magnetism has, under the modern name of hypnotism, 
entered upon a more scientific stage, and that prominent 
men in France, Germany, England and the United States, 
especially during the last decade, have commenced to sepa¬ 
rate the wheat from the chaff of this important subject, 
no educated person should be ignorant of it, and above all, 
no physician should pass it by on account of prejudice. 

Hence I have decided to try and give an easily com¬ 
prehensible account of the development and present status 
of hypnotism, for the benefit of physicians as well as law¬ 
yers and of the interested public. 

Formerly it was supposed that only weak, sickly ner¬ 
vous persons, and especially hysterical women, were sus¬ 
ceptible to hypnotism. Later experiences have shown that 
almost anybody can be hypnotized. A difference, however, 
must be made between those whom it is easy and those 
whom it is difficult to hypnotize. 

These suggested illusions can effect all the senses and 
can be varied ad infinitum according to the will of the 
hypnotizer. By deception of SIGHT the room may be 

114 



OR SURE SECRETS OF SUCCESS. 


115 


changed into a street, a garden,a cemetery, a lake; present 
persons may be made to change appearance; strangers to 
appear, objects to change form and color. On a blank 
sheet of paper all possible figures can be made to appear 
to the imagination. The hypnotized can be made to cast up 
long accounts with the numbers that they imagine they see 
on the paper. 

To the HEARING the voices of unknown persons can 
be made to sound like those of friends; under complete 
silence sounds of birds and various animals can be produced, 
as can also voices, that speak gently or loudly, that praise, 
insult or scold. 

The SENSE OF TASTE can be so deceived that raw 
onions taste like the most delicious peaches; that the 
sweet tastes sour, the sour sweet; even vomiting may be 
caused by merely declaring a draught of water, after it is 
in the stomach, to be an emetic. 

The SENSE OF SMELL can be made to find the 
strongest odor in objects that have no smell at all, or to 
find the fragrance of roses in assafoetida, or abominal odors 
in a fragrant rose. 

The SENSE OF TOUCH can be deceived and cheated 
in various ways. In the part of the body that is declared 
insensible incisions can be made with sharp needles, burn¬ 
ing irons or keen-edged knives, without being noticed. , 
The pain from an imaginary wound also arouses other 
hallucinations;—blood seems to run and the wound is care¬ 
fully bandaged. 

On the night of January 26, 1893, I gave a demon¬ 
stration of hypnotism before the faculty and clinic of the . 
Hahnemann Medical College of thi$ .city, and while one of 
the subjects was under hypnotic control I passed a lady’s 


116 


HOW TO WIN, 


hat pin completely through his tongue and allowed it to 
remain there for some time without the subject experienc¬ 
ing any unpleasantness whatever, thus proving that he 
could as easily undergo any surgical operation, no matter 
how painful or difficult with the same degree of equanimity. 

The pulse of the same subject was also caused to vary 
from 70 to 120, and many different hallucinations were pro¬ 
duced upon him mentally, after first being written on a 
blackboard by one of the professors. 

There was no possible way of communicating these 
different sensations other than by the power of mind over 
mind. 

The previous life of the patient can also be recalled in 
the most vivid manner either in whole or in part. For 
instance, if a soldier is hypnotized, some battle he ha^ 
fought can be brought to his remembrance, and he will act, 
think and speak as if on the battle field. Or, give an old 
lady a doll, and tell her that she is a child once more, and, 
if you try to take away the plaything, she will cry and call 
for her mamma. In the same way it is possible to make 
persons believe that they are kings, beggars, actors, or any¬ 
thing else one may wish. One can also make them perform 
aotions after awakening—actions which have been sug¬ 
gested to them during hypnotic sleep. 

It has been said by various authorities that hypnotism 
may exert injuries or even irretrievable injury in many 
ways. Some opine that it may produce grave disorders of 
the nervous system, such as paralysis; others state that it 
will rob the individuals of their will power, that it may 
convert a strong-minded person into a weak, vacillating 
fool. Others, again, believe that hypnotism greatly dam¬ 
ages the intellectual powers, and others that insanity may 


OR SURE SECRETS OF SUCCESS. 


117 


be produced by its repeated exhibitions. Some there are 
who say that persons may be induced to commit crime, 
which is instigated by the hypnotizer, and very many writ¬ 
ers express the opinion that a person once having been 
hypnotized is liable to fall an easy prey to any charlatan 
he may come in contact with. Apart from these various 
charges which have been brought against hypnotism, we 
must remember those cases in which it is said that during 
the hypnotic sleep grave crimes against the person have 
been committed. It would be, I think, unnatural were not 
the power of hypnotism overrated by the laity, and it is, I 
suppose, as natural that scientific men should view it with 
suspicion. 

No unbiassed observer would deny that all kinds of 
mischief may be wrought by hypnotism, for the prevention 
of which legal regulations are necessary to forbid any save 
professional men to practice the art. It is true that thefts 
are committed, notwithstanding that stealing is forbidden 
and punished, and with little doubt we shall live to see 
many evils brought about by hypnotism. But on this 
account should we be justified in decrying a highly im¬ 
portant therapeutic agent? I think not. Hypnotic sugges¬ 
tion used for therapeutic purposes in the hands of an experi¬ 
enced person is absolutely free from danger, and I have no 
hesitation in asserting that, according to my experience, 
hypnotism when well managed can do no possible harm. 

It is far easier for an evil disposed person to do harm 
to a hypnotized subject, by means of indirect and cunning 
suggestions, than by committing outrages. Yet I believe 
it to be possible for a hypnotized person to be murdered, to 
be robbed, just as it is possible for the same crimes to be 


118 


HOW TO WIN, 


committed on an insensible, idiotic or apparently dead per¬ 
son, but it does not follow that such a crime would not be 
discovered. 

It has been suggested that a suspected or accused per¬ 
son might be hypnotized against his will in order to obtain 
from him admissions or information respecting the fact of 
accusation. This process, which resembles that of torture, 
would have the same danger of leading a suspected person 
to confess a crime of which he is not really guilty. It is, 
however, true that secrets can be discovered during the 
hypnotic sleep, and so in an extreme case it might perhaps 
be justifiably employed. 

The greatest difficulty in discovering such crimes lies 
in the loss of memory which obtains on awaking from a 
deep hypnotic sleep. Such loss of memory may indeed in 
most cases be insured. 

With regard to crimes committed upon the person 
when in a hypnotic condition, the possibility varies with the 
stage of hypnotic sleep in which the individual is at the 
time. In a state of lethargy anything is possible, the per¬ 
son being absolutely unconscious; but when in the som¬ 
nambulistic state the individual may know what is being 
done, and may try, and sometimes successfully, to resist. 

Apart from direct crimes against the person, it is quite 
possible for individuals when hypnotized to be compelled 
to sign ohecks or even to commit forgery, and the descrip¬ 
tion which Walter Besant has given in “ Her Paulu s” is 
well borne out by facts. Doctors practicing hypnotism 
run the risk of having false charges made against them, and 
it therefore necessitates their acting with excessive caution. 

It is an old story now that surgical operations can be 
performed painlessly upon a hypnotized person, and, as I 


OR SURE SECRETS OF SUCCESS. 


119 


previously mentioned, it is probable that, had chloroform 
not been discovered as an anaesthetic, hopnotism would be 
in a very different position now from what it is. 

I am not sure, however, that in obstetric practice hyp¬ 
notism may have a future before it. In looking over the 
literature on the subject there are, it is true, not very many 
cases on record, and naturally some of them are failures, 
yet we do find certain cases in which women have been 
hypnotized, and labor has gone on to a successful issue 
quite painlessly. As a matter of fact, it seems that it is 
difficult, although possible, to hypnotize a woman for the 
first time after labor has commenced; but, especially, if the 
woman has been hypnotized several times previously, there 
appears to be no doubt that the method may be employed 
successfully. 

This power -can be beneficially directed to the cure of 
a variety of diseases which are not only intractable but alto¬ 
gether incurable by ordinary treatment. 

No one, I suppose, claims for hypnotism that it is a 
panacea for all the ills that flesh is heir to, yet it seems to 
me that on reviewing the field in which it has been success¬ 
fully employed it must be admitted that it should occupy a 
place in our therapeutic methods. 

1 prophesy that the time will come when hypnot¬ 
ism will be used to lead youths of bad character into paths 
of rectitude, for oad habits may be eradicated by means of 
hypnotism used as a therapeutic agent. 

MENTAL SUGGESTION.—In our description of the 
many effects of hypnotism, and of the wide influence of 
suggestion, we have arrived at phenomena more and more 
wonderful and difficult to understand. Until-now, however, 


120 


HOW TO WIN, 


we have been somewhat able to follow the natural ways 
suggestion chooses for imparting the ideas and will of one 
man to the brain of another. We now come to a group oi' 
phenomena in which the ordinary mental routes and stages 
in the journey of ideas from one brain to another are disre¬ 
garded and the interval is passed with one leap—we refer 
to the effects of the so-called MENTAL SUGGESTIONS, 
previously referred to in the use of the young man exhibited 
before the 300 doctors at Hahnemann Medical College, 
which might be defined as transmission of thought, and 
which, from a certain point of view, also embraces MIND¬ 
READING, for by “SUGGESTION MENTALE ” the 
French mean the operation by which thought, sensation, 
will, or any psychial force affects the brain of another 
directly, in what may be called an immaterial manner, 
without manifesting itself by anything perceptible to the 
external senses,—neither by words, looks, gesture, pos¬ 
ture, etc., as in the form of suggestion previously discussed 

It is with a certain hesitation that we enter upon this 
as yet mysterious subject; but it should be said of this, and 
equally of magnetism and hypnotism generally, that their 
abuse by charlatan and the knave must not obscure the real 
facts which a conscientious scientific investigation has 
brought to light; and even though the explanation may be 
difficult, it is useless to deny and conceal facts of whose 
reality many experienced scientists and other sensible per¬ 
sons of the most civilized countries are already convinced 

The experiments just mentioned, which, with reference 
to scientific accuracy and control leave nothing more to de¬ 
sire, thus prove unquestionably that, at least with the aid of 
hypnotism, one person—the hypnotized one—can directly 


OR SURE SECRETS OF SUCCESS. 


121 


understand what takes place in the brain of the other—the 
hjpnotizer—without the usual meditation—perception—by 
the external senses. 

TRANSMISSION OF SENSATIONS.—According 
to unquestionable testimony there are a number of cases of 
somnambulists, both in ancient and modern times, showing 
ability to FEEL hidden sufferings of others, to feel another’s 
pain in the corresponding part of their own bodies, and in 
this manner, without further direction, to discover the in¬ 
ternal disorders of others. 

Omitting the more or less convincing reports of all the 
magnetizers we turn directly to the scientific experiments 
performed in our day, under strict control, which give un¬ 
questionable proof that not only pain and sensations or 
mental perceptions, but also moods, affections and even 
specific perceptions of taste can by mental suggestion be 
transmitted from one individual to another. 

Although the facts hitherto mentioned are by many 
scientists considered sufficient proofs for the theory that a 
magnetizer can govern his subject with his will alone with¬ 
out giving any perceptible expression to it, yet we demand 
still stronger evidence of the existence of a purely mental 
suggestion. For, as long as the magnetizer is in the same 
room as the subject, it may be possible that the generally 
sharpened senses of the latter can, at the right moment, 
perceive some slight external sign of the magnetizer’s will, 
and that the suggestion is still in some imperceptible way 
transmitted through the senses. 

Only when the operator is in another room or at a dis 
tance can one be perfectly sure that there is no possibility 
of ordinary communication between him and the subject 


122 


HOW TO WIN, 


Consequently the question would arise: Is there such a 
thing as mental suggestion from a distance? 

Subjects are sometimes found of such sensitiveness 
that they can be acted upon through walls and partitions 
on occasions when it could not possibly be supposed that 
they have any knowledge of your intention. They feel 
your presence; they know when you absent yourself: they 
go to sleep and wake according to your will. This fact I 
have often proven to students in my private classes. 

CLAIRVOYANCE.—While “animal magnetism” 
was in vogue this name was generally given to the wonder¬ 
ful gift, found in a great many somnambulists, of seeing 
clearly into darkness—both literally and figuratively speak¬ 
ing—that is, perceiving by the external senses with super¬ 
natural acuteness, and also to grasping by the internal 
sense things that were beyond the natural power of con¬ 
ception, in addition to a certain divinatory or prophetic 
power of reading the thoughts and feelings of others; of 
discovering hidden things; of predicting future events; of 
speaking foreign languages, etc. Nothing has been so 
misused in the service of humbug and charlatanry as the 
clairvoyance. The narratives that are cited in evidence 
must consequently be received with the greatest caution. 
But even after the most careful selection so much that re¬ 
fers to the subject still remains that it proves worthy of 
scientific investigation; and the best key for solving these 
enigmas we have doubtless already found in hypnotism, 
and especially in the modern theory of suggestion. 

When like a prophetess she tells the thoughts, secrets 
or past experiences of persons present, who are to her entire 
strangers, she has most likely received her information in 
the same way;—and thus vanishes the nimbus of the super- 


OR SURE SECRETS OF SUCCESS. 


123 


natural art of divination with which she has been sur¬ 
rounded. However, it should here be remembered that, 
although such thoughts and memories which for the mo¬ 
ment are clearest to him who transmits the suggestion, are 
more easily transmitted to the somnambulist, yet'there are 
cases which seem to indicate that also the contents of a 
clouded memory can in this way be brought out. It is for 
this reason that the somnambulist will sometimes tell things 
which are not in the thoughts of any of those present— 
which perhaps have been forgotten by him whom they con¬ 
cern—but of which at least enough memory remains to 
make them recognized as true by those concerned. 

Much more could be said about the great role that 
seems to be played by suggestion, and especially by men¬ 
tal suggestion, in the causing and explaining of various 
miraculous phenomena, so called, which can be found not 
only in hypnotism, but also within the sphere of everything 
mystic—not least within spiritualism—and even in every¬ 
day life. But it remains for the science of the future to 
throw more light on this subject which is still wrapped in 
obscurity. 

IMAGINATION is a thing that is looked upon with 
a certain contempt. With the phrase: “ It is only imagina¬ 
tion,” persons believe themselves to be rid of the matter. 
Imagination, however, is without doubt one of the greatest 
resources which the human soul possesses; and with this 
force, rightly used, man can achieve what are by the ignor¬ 
ant accounted miracles. In all times mankind has more or 
less consciously—and generally less—used magnetism and 
hypnotism in the service of therapeutics. Manifold are the 
ways of using these forces for the curing of diseases. The 
principle means for this purpose has always, although often 


124 


HOW TO WIN, 


unconsciously, been suggestive of imagination. Hence the 
proper name for this curative method is nowadays neither 
magnetic nor hypnotic cure, but SUGGESTIVE THERA¬ 
PEUTICS. The realists of our day have altogether too 
great an inclination to scorn the mystic words: “Faith 
helps.” Through suggestion these words begin to get 
their scientific explanation and their mystic veil begins to 
be lifted. 

We have previously shown how this means can be ad¬ 
vantageously used for the improvement of man’s character 
—as a powerful means of moral education. But whether 
the effect shall be good or bad rests entirely with the oper¬ 
ator, and in the hands of an unscrupulous hypnotizer is as 
likely to be misused as not; for no one is so easily led as a 
hypnotized subject, and the bad instincts and impulses can 
be awakened as easily as the noble ones. 

Bailly’s report in 1784 pointed out how easily passions 
could be awakened by the close contrast between the mag- 
netizer and his female subject, especially by the passes 
then in use and other methods altogether too familiar. 
Hence it is of the greatest importance that hypnotism be 
practiced only by honorable, conscientious and pure-minded 
persons, who do not misuse the great influence and sym¬ 
pathy which they gain over their patients by this means. 

But the hypnotized can be injured not only by the 
weakening effect of the hypnosis on the nervous system, 
but also by suggestions of such a kind that with or without 
the operator’s intention they cause injurious and even fatal 
effects. Even in those not hypnotized imagination can be 
so strong that they may be frightened to disease or death. 
The story is told of a young girf, sixteen years of age, who 


OR SURE SECRETS OF SUCCESS. 


125 


was nearly frightened to death by the joke of a kinsman, 
merely by his making her believe that she had taken a 
strong poison instead of a harmless drug. All the symp¬ 
toms of poisoning were fully developed, when at the last 
minute she was informed of the joke and was saved. 

Quite recently a medico-legal examination was made 
of a woman who was supposed to have shortened her life by 
poison. The investigation brought to light the fact that she 
had taken perferctly harmless powder, in the belief that it 
was a deadly poison, and, as no other cause of death was 
found, it must be supposed that her imagination as to the 
efficiency of the powder had caused her death. 

With the consent of Napoleon III. a scientist had a 
criminal tied to a table, with his eyes blindfolded, under the 
pretext that he was going to open the man’s carotid artery 
and let him bleed to death. With a needle he made a 
slight scratch on the criminal’s neck and had water drop¬ 
ping into a vessel that stood underneath, while all around 
an awful silence prevailed. The victim, believing that he 
had heard his life-blood flowing away, really died after six 
minutes. 

A horrible joke by some students produced the same 
result. 

A disagreeable janitor was one night lured into a room, 
where he was solemnly tried and sentenced to death by de¬ 
capitation. The terrified man was led into a corner and 
placed on a block, beside which stood a sharp axe; after his 
eyes had been blindfolded he was given a blow on the neck 
with a wet towel, and when they lifted him up he was dead. 
You, dear reader, can no doubt recall similar cases with 
which you were familiar. 


126 


HOW TO WIN, 


If such things can take place with waking persons, 
how much more easily might it not then be done with hyp¬ 
notized and “ suggested ” ones. 

The unconsciousness and loss of will, which are so 
easily caused in the hypnotized, can, of course, with the 
greatest facility be misused for immoral and criminal pur¬ 
poses. Rape, murder, robbery, theft, abduction, etc., are 
then easy to accomplish. In the beginning of this century 
the people of India knew that the easiest way to steal chil¬ 
dren and carry them away was to hypnotize them. 

In France some remarkable medico legal cases have 
occurred with reference to crime against morality under 
hypnosis, one of them combined with abduction, but we do 
not consider it proper to quote here any details of these 
horrible and shocking occurrences, which we hope will stand 
alone in the history of misused hypnotism. 

Besides by robbery and theft the hypnotized might 
easily be deprived of their property in a more delicate 
manner, so that it would look as if they voluntarily gave it 
away, if only a powerful suggestion were given in that 
direction. 

In the same way the hypnotizer can abuse his influ¬ 
ence over the sleeper, by compelling him to make out 
donations or make his will in the other’s favor, and even to 
take upon himself the worst fictitious crimes. 

Hence the answer to the question would be, that the 
h^ pnotized may fall hopeless victims to the most criminal 
and harmful actions of all kinds, not only while they sleep, 
but also after they have been awakened, and certain sensi¬ 
tive individuals even without being hypnotized. There 
lies such an infernal power in the hands of the hypnotizer 


OR SURE SECRETS OF SUCCESS. 


12 1 

that every one ought to be strictly forbidden to meddle with 
hypnotism, except those who are honorable and trust¬ 
worthy. 

From the cases already mentioned it plainly follows 
that the hypnotized can by all kinds of suggestions be made 
not only to harm themselves but also others, and they may 
even be irresistibly driven to any crime. It is chiefly in 
this that the darkest side and worst dangers of hypnotism 
are found. 

Those who voluntarily are in about the same predica¬ 
ment as those who by alcohol or other narcotic and soporific 
agents—such as opium, ether, chloral, chloroform, etc.— 
voluntarily put themselves into a state of bondage, where 
they cannot with certainty control their judgment of free 
will. 

There are also those who can be hypnotized without 
their knowledge or will, and these must be considered en¬ 
tirely irresponsible. The circumstance before mentioned, 
that the somnambulists are not so dependent as the cata¬ 
leptic automatons, but can make resistance, is, however, so 
difficult to estimate in each case, that no degree of the som¬ 
nambulist’s responsibility can very well be based on it. 

On the other hand it is fully decided that the one most 
to blame for the suggested crime is the hypnotizer, or the 
one who has given the suggestion. On him the severest 
punishment of the law should fall in all its rigor, if he has 
abused his immense power over his fellow-men. 

HOW TO HYPNOTIZE OR MESMERIZE. 

It has been said by a professional operator that if a 
person addressing an audience of one thousand, should re¬ 
quest them all to close their eyes and then say authorita- 


MOW "to WIN, 


12B 

tivelj, “you cannot open them! ” he would find forty who 
would be unable to do so. That is to say, there are °bou’ 
four in every one hundred persons who are naturally in the 
psychological state. Although this proportion appears to 
me much larger than the facts warrant, still it cannot be 
denied that there are persons to be found who are naturally 
in this condition. In practice it will be found that even 
using the plan which we recommend as the best for 
inducing the psychological state, we cannot be always 
sure, in a audience of fifty or one hundred persons, of 
obtaining a number of subjects the first evening. For this 
reason lecturers and travelling operators are in the habit of 
taking a subject with them so as to be sure of having one 
to operate on. The second evening, however, there is 
almost certain to be two or three dozen persons in an 
audience of this size, under the psychological influence. At 
every succeeding trial, providing, of course, the audience 
remains the same, the proportion will be increased, showing 
conclusively that, although some persons are psychologized 
with much more difficulty than others all who persevere 
may finally be brought under this influence. Some have 
sat every evening for one hundred nights in succession 
before becoming psychological subjects, and finally became 
excellent ones; for others it has required two and even three 
hundred sittings to produce the same effect. 

It is a matter of but a few minutes to put the psycholo¬ 
gized subject in the mesmeric sleep. The phenomena 
exhibited in this state vary greatly with different individuals 
—in the majority of new mesmeric subjects we cannot 
perceive the least signs of consciousness—they pass into a 
deep sleep and remain In that state till awoke or until they 
awake of themselves. Deleuze, a French writer on the 


on SURE SECRETS OF SUCCESS. 


m 


subject, says that out of twenty persons mesmerized 
scarcely one becomes able to hear, talk, or move, during 
sleep, and out of five who do this not more than one is 
really clairvoyant—that is has the power of sight, and 
knowledge of what is passing at a distance. By others, it 
is held that about fifty per cent, of persons may be readily 
mesmerized by a good operator, either by inducing the 
psychological state, and then the mesmeric, or by directly 
producing this latter condition, and in this state will, sooner 
or later, exhibit a certain proportion of the clairvoyant 
phenomena. Be this as it may, it is undeniable that the 
subject’s powers are increased in direct proportion with the 
number of sittings, and the operator’s with every sucessful 
trial. Having disposed of these preliminaries we will now 
proceed to give instructions which, if strictly observed, will 
insure success. 

In order to be a mesmerist the operator must have 
courage and self-confidence. Never think of failure, but 
always of success. Mesmerism is always the result of 
expectancy. Unless the subject expects you have the 
power you can never produce the effect. If there is 
resistance on the part of the subject you will always fail. 
They must first believe you have the power and second be 
perfectly willing. The operator must have self-confidence 
in a large degree; first, to convince the subject of your 
power; and, second, to restore him after you have him under 
your control. You have in the above few lines the whole 
secret of Mesmerism and I will now give you directions as 
to how to proceed. You will, after explaining to your 
volunteers what you propose to do and that there is no 
danger, etc.- have them to take seats. Tell them to place 
their right hand around the left wrist, put both feet squarely 


130 


HOW TO WIN, 


on the floor, close the eyes and keep perfectly quiet and 
passive and do just as you tell them. After remaining in 
this condition one or two minutes you will test them as 
follows: Take one or both hands and make passes from top 
of head or centre of forehead downward over the closed 
eyes. Talk all the time telling them to be passive. After 
making these passes for half a minute or longer, place your 
hand upon their head with the thumb pressing against the 
forehead about one inch above the eyes and say: “now open 
your eyes if you can.” Speak as if you didn’t think they 
could and if they are very sensitive to the influence they 
will find their eyes fastened. Should you fail the first time 
have them look you straight in the eye for a moment then 
tell them to again close their eyes and press as before on 
the upper part of the nose between the eyes but more 
firmly with a sort of circular motion and say firmly, “Now 
you cannot open your eyes.” As soon as you succeed snap 
your finger at their left ear and say “all right, now, you can 
open them.” No matter how intractable a subject he be, if 
he does not resist, and you persist, he will yield at last. It 
may take five minutes, it may take five sittings of half an 
hour each. At any rate it is useless to proceed farther 
until you do fasten his eyelids. The most important part 
of any trial upon a new subject is by your confident and 
assured manner towards him in undertaking to give him the 
apprehension of your power to close his eyes in a little 
while. The next step is to clasp their hands over their 
head, make a few passes over hands pressing their hands 
together and tell them to take them down if they can; after 
succeeding in this, make some passes from shoulders down 
and, also, along their limbs and tell them they can’t get off 
their chair, and if you have succeeded in fastening their 


OR SURE SECRETS OF SUCCESS. 


131 


eyes and hands, you will succeed in this. Always restore 
them by saying “all right,” and snapping your fingers at 
the left ear. Don’t keep them under the influence long at 
a time but change about with different subjects. You have 
now control of the whole muscular system. The next best 
step is to make a few passes over the head of one (not 
closing eyes) and say “why sir, your nose is bleeding,” at 
the same time drawing your fingers down over the nose. 
When you succeed in this restore him by the “all right” 
and next, after making a few passes, tell him he has 
forgotten his name; when you succeed in doing this you 
then have him fully under control and ready for any 
experiment you wish. Each subject must be developed in 
this way. The operator should talk continually, the more 
the better, always with a tone of confidence. If you find a 
subject that is hard to restore, be firm, keep snapping the 
fingers and saying “all right.” If you become excited after 
having a subject under control, he may remain in the 
condition for hours, which would cause excitement, but in 
my experience there is no danger if you manage things 
right. After you have a subject under control you can by 
only a few passes, and telling him there is no feeling in his 
hand, remove it, or do the same for any other part of the 
body, and while in this condition any operation can be 
performed and your “all right” will restore them. 

The instructions for producing the hypnotic or mes¬ 
meric condition as given above are the same as published 
in the previous issue of our $2.00 book, which was first 
published in 1884 and the second edition in 1888. The 
method is the one first used by us fifteen years ago and is 
the one now used by most professional mesmerists. 


132 


HOW TO WIN, 


As a natural result it necessarily follows that a person 
devoting their attention to a subject for many years will 
make now discoveries; we have a most important one in 
hypnotism, by which a person is enabled to hypnotize 
almost instantaneously; thus not only saving time but con¬ 
trolling a greater percentage of people. 

By this method a person can be hypnotized even 
against their will, which in some cases is important. As 
an illustration: A lady recently called to see us expressing 
a desire that her son, (a man of 42 years) be hypnotized 
for the purpose of curing him of the liquor habit, he having 
tried the “Keeley” and other cures without any good results. 
The son however was afraid of hypnotism and would not 
knowingly submit; a ruse however was concocted by which 
the young man was brought into my presence and I 
immediately hypnotized him with the most satisfactory 
results. 

This instantaneous method of hypnotising, like many 
other wonderful discoveries, was the result of accident when 
under the dominion of a feverish impatience when pro¬ 
fessionally overtasked with patients desiring hypnotic 
treatment. Time being precious it occurred to me that 
possibly control might be secured like a flash and naturallv 
enough my first efforts succeeded with astonishing rapidity; 
oniy a few minutes at the most being required when by the 
old method fully as much as twenty or thirty minutes’ time 
was consumed. 

Excited by my success and trying to provoke sleep more 
and more rapidly, in three minutes, in two minutes, finally 
in one minute and now usually only a second of time is 
necessary and my success is complete. This discovery has 
also opened up to me many new ideas which confirm in my 


• OR SURE SECRETS OF SUCCESS. 


133 


mind that the theories of not only Mesmerbut Dr. Braid are 
erroneous, the former having explained it by the action of a 
certain fluid which is supposed to pass from the body of the 
former to that of the subject. 

Dr. Braid and his followers claim that suggestion is the 
key to hypnotism. I claim that it is a combination of forces, 
a focusing of powers by which the mind of the subject is 
captivated by striking vividly his imagination, and the 
phenomena is not of a physical or pathological but a 
physiological problem. These facts and others of a like 
nature which I will not mention, prove to me that I have 
struck the key note to the surest way of affecting the 
imagination of a person and imposing upon him a strong 
will enabling me to work with lightning rapidity, without 
giving him time to reflect or recover his tranquility. 

TlTe reader is familiar with the time worn expressions, 
“mute with astonishment,” “paralyzed with fear,” “dead 
with fright,” “pertrified with admiration,” “riveted to the 
spot,” “spell-bound;” all these come to the support of my 
system. 

For reasons best known to myself I refrained from 
publishing this method in the present issue, nor will it 
appear in any subsequent issue of my book, in fact, it is my 
intention that it shall never be published in book form. 
Those however desiring to be further enlightened upon the 
subject, after satisfying me of their competency, will receive 
further information. 

Very truly, yours, 

Prof. L. H. Anderson. 

182 State St., Chicago. 






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